{"id":6167,"date":"2013-09-03T08:59:31","date_gmt":"2013-09-02T22:59:31","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=6167"},"modified":"2016-02-23T16:19:25","modified_gmt":"2016-02-23T05:19:25","slug":"what-do-you-know-about-blogging","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2013\/09\/what-do-you-know-about-blogging\/","title":{"rendered":"What do you know about blogging?"},"content":{"rendered":"<address>On one hand, <strong>blogging is simple &#8211; put some words into a blogging platform and publish them.<\/strong> Make them <a title=\"Good blogging made simple\" href=\"http:\/\/wordconstructions.com.au\/blog\/2012\/02\/good-blogging-made-simple\/\">good words and you&#8217;ll get lots of readers<\/a>.<\/address>\n<p>On the other hand, there is a lot of skill, strategy and knowledge that goes into running a good blog. And a lot of different measures for deciding if a blog is successful, or not.<\/p>\n<div id=\"attachment_4969\" style=\"width: 290px\" class=\"wp-caption alignright\"><a href=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2012\/10\/blog_learning.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4969\" class=\"size-medium wp-image-4969\" alt=\"leanring ABC of blogging\" src=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2012\/10\/blog_learning-300x212.jpg\" width=\"280\" height=\"195\" \/><\/a><p id=\"caption-attachment-4969\" class=\"wp-caption-text\">There is a lot to learn about blogging &#8211; but the important aspects are already with you<\/p><\/div>\n<p>So what do you know about blogging?<\/p>\n<p>What do you want to know about blogging?<\/p>\n<h1>Do you know why you care about blogging?<\/h1>\n<p>This isn&#8217;t a trick question I can give you an answer to.<\/p>\n<p><strong>I do think it is important to know <a title=\"Why have a business blog?\" href=\"http:\/\/wordconstructions.com.au\/blog\/2007\/11\/why-have-a-business-blog\/\">why you are blogging<\/a> (or thinking of blogging).<\/strong><\/p>\n<p>If you know why, you can make your blog suit that purpose and you have something to measure your success against.<\/p>\n<p>For instance, if your aim is to build awareness of topic X, you can decide if 10 targeted readers is enough or if you need thousands of readers a week. Whereas if your aim is to blog to build\u00a0 a habit of writing 200 words a day, a look at your post dates is an easy measure of your success.<\/p>\n<p>I recently read a post by Rhianna which lists <a title=\"Things I know about blogging\" href=\"http:\/\/www.aparentinglife.com\/2012\/11\/things-i-know-about-blogging.html\" target=\"_blank\">what she knows about blogging<\/a>. It isn&#8217;t a technical list of how long posts should be, the best post frequency or <a title=\"Headings to attract more readers\" href=\"http:\/\/wordconstructions.com.au\/blog\/2012\/05\/headings-to-attract-more-readers\/\">choosing great titles<\/a>, but a more basic list of what she knows about herself and her blogging purpose.<\/p>\n<p>Like the Cheshire Cat said, <strong>how will you ever know you have arrived if you don&#8217;t know where you are going?<\/strong><\/p>\n<p>In a business context, I think this becomes even more important as time blogging could be spent elsewhere for perhaps greater profit &#8211; how do you know the blog is &#8216;working&#8217; and worth the effort if you don&#8217;t know what it is meant to achieve for your business?<\/p>\n<p><strong>Even if you <a title=\"Blog content help available\" href=\"http:\/\/wordconstructions.com.au\/blog\/blog-content-help-available\/\">hire someone like me to help write or edit your blog posts<\/a>, you need to know the purpose of your blog to assess it&#8217;s worth.<\/strong> And give direction to the writer.<\/p>\n<p><strong>So in the comments below, let me know why you blog<\/strong>. Or put in your ideas of maybe why you blog to help form your final answer and see if that changes how you blog.<\/p>\n<address><a title=\"royalty free photos\" href=\"http:\/\/www.123rf.com\/#avsuper\" target=\"_blank\"><span style=\"color: #c0c0c0;\">* Images courtesy of 123rf<\/span><\/a><\/address>\n","protected":false},"excerpt":{"rendered":"<p>On one hand, blogging is simple &#8211; put some words into a blogging platform and publish them. Make them good words and you&#8217;ll get lots of readers. On the other hand, there is a lot of skill, strategy and knowledge that goes into running a good blog. And a lot of different measures for deciding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,53],"tags":[561,1607,736,619,129],"class_list":["post-6167","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-business-info-tools","tag-blogging","tag-know","tag-measure","tag-purpose","tag-success"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=6167"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6167\/revisions"}],"predecessor-version":[{"id":6209,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6167\/revisions\/6209"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=6167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=6167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=6167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}