{"id":6007,"date":"2013-07-19T15:35:47","date_gmt":"2013-07-19T05:35:47","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=6007"},"modified":"2016-02-23T16:19:25","modified_gmt":"2016-02-23T05:19:25","slug":"developing-interest-marketing-baby","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2013\/07\/developing-interest-marketing-baby\/","title":{"rendered":"Developing interest is a marketing baby"},"content":{"rendered":"

We had a baby in the house last night, and it was lovely. Lovely to have a baby to hold but also to see how it brought our family together to watch and care for baby Sam.<\/p>\n

Sam even came to a school event with us.<\/p>\n

We got some interesting looks at the school, too. My daughter even got comments about being a teen Mum as she did most of the carrying at school*.<\/p>\n

Some people smiled instinctively when they saw a baby or the baby carrier, others smiled in a bemused way when they realised\u00a0Sam wasn’t a real baby. Many people were obviously curious and a number actually asked us about Sam.<\/p>\n

Why a baby?<\/h2>\n
\"A<\/a>

Obviously not a real baby, but a close resemblance in many ways<\/p><\/div>\n

Sam was with us as part of my daughter’s school work – individual students are given 24 hours to care for the baby simulator\u00a0which cries randomly and needs comforting or feeding.<\/p>\n

In this case, it was part of learning about human development although some places run this same program as an anti-teen-pregnancy concept.<\/p>\n

The fake baby is about the same size as a newborn, although it felt heavier and bulkier to me – probably because of the electronics in the middle and a lighter head than in a real baby.<\/p>\n

Sparks of interest<\/h2>\n

We walked around a course\/career expo and got a lot of interest – a lot more smiles than you would normally expect and exhibitors had a different reason to speak to us.<\/p>\n

Goes to show what an ice-breaker a baby can be – it is pretty much the ultimate way to spark interest<\/a>! Even (or perhaps more so!) a fake baby.<\/p>\n

It got me thinking though – what could a SMB person do to\u00a0spark a similar level of interest at an expo or other business event<\/a>?<\/p>\n

If you have a baby (or a pregnant belly)\u00a0of your own, the\u00a0answer is easy!<\/p>\n

Carrying a baby simulator to gain attention is a bit weird – actually it would be a lot weird – so I wouldn’t recommend that. I wouldn’t think you’d get one cheaply, either.<\/p>\n

So what can you do to generate sparks of interest before you open your mouth and give an elevator speech or mention your USP<\/a>?<\/strong><\/p>\n

 <\/p>\n

* The school event last night was aimed at younger students and my daughter had Sam because of an accelerated subject, thus it wasn’t common knowledge or a common sight and therefore generated comments and wonder.<\/p>\n","protected":false},"excerpt":{"rendered":"

We had a baby in the house last night, and it was lovely. Lovely to have a baby to hold but also to see how it brought our family together to watch and care for baby Sam. Sam even came to a school event with us. We got some interesting looks at the school, too. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,321],"tags":[1016,524,1579],"class_list":["post-6007","post","type-post","status-publish","format-standard","hentry","category-bit-off-track","category-marketing","tag-baby","tag-interest","tag-sparks"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=6007"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6007\/revisions"}],"predecessor-version":[{"id":6018,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/6007\/revisions\/6018"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=6007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=6007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=6007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}