{"id":5703,"date":"2013-05-01T16:22:17","date_gmt":"2013-05-01T06:22:17","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=5703"},"modified":"2016-02-23T16:18:30","modified_gmt":"2016-02-23T05:18:30","slug":"making-change-attract-interest","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2013\/05\/making-change-attract-interest\/","title":{"rendered":"Making a change can attract interest"},"content":{"rendered":"

On my way to Canberra yesterday, I listened to the flight attendant’s safety message.<\/p>\n

\"Aviation<\/a>

A fire truck is a not-so-boring safety precaution at airports<\/p><\/div>\n

Obviously we are meant to do this every time we catch a plane but it isn’t the most interesting speech you’ll ever hear so it is, uh, challenging to stay focussed on it.<\/p>\n

On Tuesday, the Qantas<\/a> staff acknowledged one of the complaints about these safety messages by starting the presentation with<\/p>\n

We know you can operate a seat belt, but we want to give you a few tips on using ours today.<\/p>\n

A different message<\/h2>\n

It was a bit more human to acknowledge\u00a0most people are smart enough to use a plane’s seat belt so it felt friendly and more interesting than ‘here’s how to do your seat belt up’.<\/p>\n

However, just the fact that it was different to the usual safety blurb got my attention. And kept me listening to see what other changes they’d made to their message.<\/p>\n

Unfortunately, that was the only deviation from the normal approach.<\/p>\n

It certainly wasn’t like Air New Zealand’s safety video<\/a>!<\/p>\n

Nor is\u00a0it now standard\u00a0at Qantas. My return flight used a video to present the\u00a0 safety message and it was routine. And I didn’t really pay any attention to it.<\/p>\n

When’s the last time you listened to a flight safety message?<\/p>\n

When’s the last time you consciously changed something in your business to keep it fresh<\/a> and attracting attention?<\/p>\n","protected":false},"excerpt":{"rendered":"

On my way to Canberra yesterday, I listened to the flight attendant’s safety message. Obviously we are meant to do this every time we catch a plane but it isn’t the most interesting speech you’ll ever hear so it is, uh, challenging to stay focussed on it. On Tuesday, the Qantas staff acknowledged one of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1425],"tags":[857,524,691,1609],"class_list":["post-5703","post","type-post","status-publish","format-standard","hentry","category-business-communications","tag-different","tag-interest","tag-message","tag-safety"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=5703"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5703\/revisions"}],"predecessor-version":[{"id":6676,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5703\/revisions\/6676"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=5703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=5703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=5703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}