{"id":5652,"date":"2013-04-18T15:40:43","date_gmt":"2013-04-18T05:40:43","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=5652"},"modified":"2016-02-23T16:18:31","modified_gmt":"2016-02-23T05:18:31","slug":"limiting-information","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2013\/04\/limiting-information\/","title":{"rendered":"Limiting information engages imgaination"},"content":{"rendered":"

\u00a0Today I heard a webinar based on the book The Laws of Subtraction (6 simple rules for winning in the age of excess everything)<\/a>. Matthew E May, author of the book was interviewed by Suzi Dafnis\u00a0of ABN<\/a>.<\/p>\n

\u00a0His third law hits a similar theme to what I often write so I wanted to share it.<\/p>\n

\"Beach<\/a>

Limiting colour can engage and stimulate imagination and thought<\/p><\/div>\n

Law #3: Limiting information engages the imagination<\/h2>\n

This law is commonly stated as the clich\u00e9 ‘less is more’ and writers are often told to ‘show not tell’ for more powerful writing.<\/p>\n

Giving all the facts leads to overload and disinterests people so I suggest writing as little as possible to suit the message<\/a>.<\/p>\n

But I like Matthew’s twist – I believe it is true that too much information stifles imagination. Giving enough information to set a foundation is enough.<\/p>\n

What information can you limit to get people’s imagination working in your favour?<\/p>\n

Matthew gave the example of Steve Jobs launching the first iPhone – he\u00a0showed one, explained some of what it could do and then\u00a0said no more until it launched a few months later. And something like 20 million people signed up\u00a0to buy one before it was on sale. That’s a lot of people acting on limited information, isn’t it?\u00a0<\/p>\n

* Image from Word Constructions<\/span><\/address>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0Today I heard a webinar based on the book The Laws of Subtraction (6 simple rules for winning in the age of excess everything). Matthew E May, author of the book was interviewed by Suzi Dafnis\u00a0of ABN. \u00a0His third law hits a similar theme to what I often write so I wanted to share it. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1438,1425,53],"tags":[1617,73,1618,1616],"class_list":["post-5652","post","type-post","status-publish","format-standard","hentry","category-book-review","category-business-communications","category-business-info-tools","tag-imagination","tag-information","tag-laws-of-subtraction","tag-limit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=5652"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5652\/revisions"}],"predecessor-version":[{"id":5668,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5652\/revisions\/5668"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=5652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=5652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=5652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}