{"id":540,"date":"2009-01-14T13:15:16","date_gmt":"2009-01-14T03:15:16","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=540"},"modified":"2010-08-26T12:13:46","modified_gmt":"2010-08-26T02:13:46","slug":"using-events-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2009\/01\/using-events-to-promote-your-business\/","title":{"rendered":"Using events to promote your business"},"content":{"rendered":"<p>Yesterday, I <a title=\"Past events  - no point in advertising!\" href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/01\/advertising-the-past-is-pointless\/\" target=\"_blank\">described an email where past events were advertised <\/a>&#8211; and suggested it was not a great idea!<\/p>\n<p>Yet running or being involved in events such as seminars can be a very effective marketing tool. Assuming the event is well run and provides useful information, the event shows you as an expert, professional, helpful and possibly generous with your knowledge.<\/p>\n<p>Obviously, in the lead up to an event you need to promote it to attract people to the event itself &#8211; not much of an event if no one turns up because they didn&#8217;t know about it!<\/p>\n<p>However, you can also promote an event to market your business as well as the event &#8211; and this marketing can follow the event as well as lead up to it. Worst case, people know you run seminars and may be able to attend your next one; best case, people give you more respect and trust in you, and are more aware of your business.<\/p>\n<p>Some ways you can use an event afterwards to promote your business and credibility are:<\/p>\n<ul>\n<li>talk about how much you enjoyed the event afterwards &#8211; and how much you learned. That may even include mention of things that didn&#8217;t work that you have learnt from. Talk about it in your blog and newsletter, as well as on forums, at networking sessions and with colleagues<\/li>\n<li>gather testimonials from people who were at the event. You can put these on your website (especially near the details for the next event), in a portfolio\/resume, quoted in marketing materials, in your blog and newsletter, and in media releases for future events<\/li>\n<li>ask attendees at the event to review the event &#8211; written reviews can be added to your site\/blog\/newsletter, or even better, to theirs! If they do review or mention your event in their blog, make sure you leave a comment thanking them for their perspective and perhaps adding something useful as a thank you<\/li>\n<li>give attendees something that is branded for your event &#8211; this probably only applies to bigger events like a conference or full day event. If they wear a tee-shirt, carry a bag, mark a place in a book , drink from a water bottle, add a button to their website, use\u00a0 USB key or write with a pen branded for your event, people may ask them about it and they will remember it for longer themselves.<\/li>\n<li>mention the event, as appropriate, in future media contacts, articles, blog posts, newsletters and so on, although don&#8217;t do it all the time as that would just be boring and counter-productive!<\/li>\n<li>set up surveys asking for feedback to help you improve the next event &#8211; invite people from the last event and others to complete it. This gives you market insight whilst also drawing attention to the fact you have an event coming up!<\/li>\n<\/ul>\n<p>What other ways have you used or seen used for promoting events after they have happened?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, I described an email where past events were advertised &#8211; and suggested it was not a great idea! Yet running or being involved in events such as seminars can be a very effective marketing tool. Assuming the event is well run and provides useful information, the event shows you as an expert, professional, helpful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[60],"tags":[86,135,96,868,306],"class_list":["post-540","post","type-post","status-publish","format-standard","hentry","category-writing","tag-business","tag-credibility","tag-events","tag-past","tag-promote"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"predecessor-version":[{"id":542,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/540\/revisions\/542"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}