{"id":538,"date":"2009-01-13T17:44:54","date_gmt":"2009-01-13T07:44:54","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=538"},"modified":"2009-01-13T17:44:54","modified_gmt":"2009-01-13T07:44:54","slug":"advertising-the-past-is-pointless","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2009\/01\/advertising-the-past-is-pointless\/","title":{"rendered":"Advertising the past is pointless"},"content":{"rendered":"<p>I just received an email newsletter &#8211; one I&#8217;ve been considering unsubscribing from anyway &#8211; which amazed me. It had a very long introduction, then some ads and then a list of seminars they are running.<\/p>\n<p>However, the first two seminars listed were in December 2008! And the third was for today!<\/p>\n<p>Ok, today&#8217;s one would have some hope of attracting some extra people to the seminar, but what is the point of advertising something I can&#8217;t go to no matter how much I would like to? It wasted their time and mine for absolutely no gain &#8211; in fact, it has annoyed me so I&#8217;m less likely to believe in what they say.<\/p>\n<p>Once an event is finished, there is really no point advertising it &#8211; as far as I know, no one has invented a time machine yet! Discuss how good it was, lessons learned or give testimonials afterwards by all means, by advertising it may hurt your business more than help it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just received an email newsletter &#8211; one I&#8217;ve been considering unsubscribing from anyway &#8211; which amazed me. It had a very long introduction, then some ads and then a list of seminars they are running. However, the first two seminars listed were in December 2008! And the third was for today! Ok, today&#8217;s one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,57],"tags":[851,870,77,868,869],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-newsletter-content","tag-advertising","tag-dates","tag-newsletter","tag-past","tag-seminars"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=538"}],"version-history":[{"count":1,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/538\/revisions"}],"predecessor-version":[{"id":539,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/538\/revisions\/539"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}