On the other hand, the Sensis eBusiness Report (August 2012<\/a>) shows an increase in social media and website use by SMBs over the year.<\/p>\n Interesting isn’t it?<\/p>\n Were the surveys so different or has the last quarter thrown the overall pattern for the year?<\/p>\n From the Sensis report, I can tell you that…<\/p>\n 41% of medium businesses use social media<\/p>\n 27% of small businesses use social media<\/p>\n 68% of SMBs in cultural, recreational and personal services sectors use social media<\/p>\n 21% of SMBs monitor and update their social media presence daily, with 39% doing it at least weekly<\/p>\n For those on social media, the breakdown is:<\/p>\n Social media usage move up and down<\/p><\/div>\n Do you spend most of your social media time in Facebook or Twitter?<\/a><\/strong> I know I do!<\/p>\n The MYOB report showed that…<\/p>\n 5% of SMBs used Twitter compared to 6% in March quarter<\/p>\n 15% of SMBs connected via Facebook, YouTube or Google + – it was 18% in March<\/p>\n 19% Victorian SMBs (the biggest social media state apparently!) used social media compared to 24% in March<\/p>\n Like MYOB’s spokesperson, I am glad to see an increase in the number of SMBs with a website<\/a> – 38% now have a site compared to only 36% in March (interestingly it was 40% when I posted about this in April 2009<\/a>).<\/p>\n Yet only 24% of SMBs use search engine optimisation to promote their business (it was 31% in March). How much time and effort do you put into SEO and keeping your website fresh and valuable?<\/p>\n 72% of SMBs with a website said the website improved the business’ effectiveness – a 4% increase for the last year.<\/p>\n Look at these drops found by MYOB:<\/p>\n What impact do such drops have on your business?<\/p>\n So is your business like the majority or minority of SMBs in Australia?<\/p>\n Can you make use of this data to make improvements to your business\u00a0and your marketing strategy?<\/p>\n Just to confirm, I am on social media…<\/p>\n Before reading the statistics below, think about your online activity as a small business. Are you using online activities more or less than last financial year? Have your online activities changed in the last year? For instance, are you using Twitter more and Facebook less? Do you use social media more or less than your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,1090],"tags":[554,1534,1723,1549],"class_list":["post-4660","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-social-media","tag-online","tag-smb","tag-social-media","tag-trends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/4660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=4660"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/4660\/revisions"}],"predecessor-version":[{"id":4675,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/4660\/revisions\/4675"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=4660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=4660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=4660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Social media use<\/h2>\n
![\"usage](\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2012\/08\/social_media_trends.gif\" "\\"social_media_trends\\"")
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\u00a0Websites and online transactions<\/h2>\n
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With the trends – or not?<\/h2>\n
![\"Tash](\"http:\/\/www.wordconstructions.com.au\/images\/tash_twitter_sm.jpg\")
<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ![\"Word](\"http:\/\/static01.linkedin.com\/scds\/common\/u\/img\/webpromo\/btn_cofollow_badge.png\"){kind=icon}
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<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"