{"id":4573,"date":"2012-08-02T16:37:16","date_gmt":"2012-08-02T06:37:16","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=4573"},"modified":"2012-08-02T16:37:16","modified_gmt":"2012-08-02T06:37:16","slug":"get-customers-to-speak-up","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2012\/08\/get-customers-to-speak-up\/","title":{"rendered":"How to get your customers to speak up"},"content":{"rendered":"

Here\u2019s an interesting fact: Customers are much more likely to contact you when they don\u2019t like your product than when they do. \u201cPraise\u201d emails are not that common nowadays.<\/p>\n

And this has nothing to do with your product being of not such good quality. It\u2019s just the way humans are set up. When we enjoy something, most of the time we like to enjoy it in silence. But when we don\u2019t enjoy something, we want everyone to know.<\/p>\n

So how to encourage your customers to speak up, and not only when they have a problem? Here are 5 tips you can use today.<\/p>\n

1. Templates for testimonials<\/h2>\n

Testimonials are great for generating some proof that your products or services work, and that people enjoy using them.<\/p>\n

However, most customers will find it hard to write a testimonial on their own. It always requires a while, and everyone wants their testimonial to sound smart, so they need to find a couple of minutes to craft a proper one.<\/p>\n

You can make it a lot easier by creating a template and sending it to your customers. Start by writing your own testimonial, and then remove all the facts from it, leaving just the surrounding words, so everyone can fill it with whatever they want to say.<\/p>\n

2. Feedback apps<\/h2>\n
\"website<\/a>

Sample icon requesting feedback<\/p><\/div>\n

These are quite popular these days. Some sites have chosen to display a small icon on the left or right-hand side of their sites (see image \u2013 User Voice). The icon usually says something like \u201cSend us your opinion,\u201d or \u201cSuggest a ______,\u201d or whatever else feels suitable for the site.<\/p>\n

This is run by an external app so you \u2013 the website owner \u2013 don\u2019t have to focus on managing all the suggestions, you can simply use the provided interface and be done with it in no time.<\/p>\n

3. Feedback section on your forum<\/h2>\n

If you have a forum that goes along with your site, consider creating a feedback section there.<\/p>\n

Create some main threads asking some questions that seem the most important to you. Like for example: \u201cWhat do you enjoy the most about our products?\u201d Of course, I\u2019m sure you can come up with something more creative.<\/p>\n

People are really used to forums online, and they understand the way they work. That\u2019s why your customers are very likely to take part in any discussion you start.<\/p>\n

4. Email support reminders<\/h2>\n

Support via email is one of the most common ways of handling customer support. So here\u2019s an idea. Whenever you solve a support ticket send another email asking your customer about their experience. Make the questions concrete, preferably in a form of a survey, so they can easily (and quickly) respond.<\/p>\n

Plus, if you also include an open question, you might just be able to receive some great testimonials that way.<\/p>\n

5. Incentives<\/h2>\n

Here\u2019s the main question: Why would anyone even want to contact you? When customers don\u2019t like something about your product they are contacting you to get the thing fixed. But when it\u2019s already working, then there\u2019s really no reason\u2026<\/p>\n

This is why you should consider offering some form of an incentive just for submitting some feedback (not just\u00a0for positive feedback).<\/p>\n

Things that work great are bonuses, discount codes, extra features for no charge, some additional content \u2026 it all depends on the kind of product or service you\u2019re offering.<\/p>\n

No matter which of these ideas you end up implementing you should remember that customer feedback is essential to every business\u2019s development. How else would you be able to provide your customers with exactly what they want if you never asked?<\/p>\n

 <\/p>\n

Guest blogger details:<\/strong> Karol K. is a writer, and online businessman. You can connect with him at ThemeFuse.com where he publishes weekly articles – also a great place to go for top-notch WordPress themes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s an interesting fact: Customers are much more likely to contact you when they don\u2019t like your product than when they do. \u201cPraise\u201d emails are not that common nowadays. And this has nothing to do with your product being of not such good quality. It\u2019s just the way humans are set up. When we enjoy […]<\/p>\n","protected":false},"author":468,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53],"tags":[519,78,80],"class_list":["post-4573","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","tag-customers","tag-feedback","tag-testimonials"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/4573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/468"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=4573"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/4573\/revisions"}],"predecessor-version":[{"id":4585,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/4573\/revisions\/4585"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=4573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=4573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=4573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}