{"id":3938,"date":"2012-05-15T09:53:31","date_gmt":"2012-05-14T23:53:31","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3938"},"modified":"2012-04-18T13:54:28","modified_gmt":"2012-04-18T03:54:28","slug":"headings-to-attract-more-readers","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2012\/05\/headings-to-attract-more-readers\/","title":{"rendered":"Headings to attract more readers"},"content":{"rendered":"

Headings (or titles) to blog posts and other online articles are important.<\/p>\n

A good heading will entice people to read the post<\/a> which means they will click on a link to it as well. So write a good heading not just within your blog but in the title you use for links to your blog post.<\/p>\n

Including relevant subject words in a heading has two advantages for bringing in more readers<\/a>.<\/p>\n

Anybody looking for information on a specific topic will be attracted by seeing those words in the heading. It will also stop uninterested people clicking through to your post (and this is a good thing if you are trying to reduce your bounce rate<\/a> and not waste time and bandwidth on people who are not your potential customers anyway).<\/p>\n

Including subject words also helps search engines summarise your blog post and determine its importance and relevance for any specific search term.<\/p>\n

Here are a few examples to show how a subject word can help:<\/p>\n

What I’m reading<\/em> vs My top business books<\/em><\/p>\n

Preparing dinner<\/em> vs Planning nutritious meals<\/em><\/p>\n

My hobby<\/em> vs Bike riding for fun<\/em><\/p>\n

Which of these headings do you think will show up in search engine searches for business books, healthy cooking and bike riding?<\/p>\n","protected":false},"excerpt":{"rendered":"

Headings (or titles) to blog posts and other online articles are important. A good heading will entice people to read the post which means they will click on a link to it as well. So write a good heading not just within your blog but in the title you use for links to your blog […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,1425],"tags":[1494,75,1265,223],"class_list":["post-3938","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-business-communications","tag-attract","tag-blog","tag-headings","tag-subject"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=3938"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3938\/revisions"}],"predecessor-version":[{"id":3952,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3938\/revisions\/3952"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=3938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=3938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=3938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}