{"id":3856,"date":"2012-04-13T11:33:54","date_gmt":"2012-04-13T01:33:54","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3856"},"modified":"2012-04-12T23:04:44","modified_gmt":"2012-04-12T13:04:44","slug":"simple-words-simple-fonts","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2012\/04\/simple-words-simple-fonts\/","title":{"rendered":"Simple words, simple fonts"},"content":{"rendered":"<p>I often suggest <a title=\"Short and sweet\" href=\"http:\/\/wordconstructions.com.au\/blog\/2010\/07\/short-and-sweet\/\">using fewer words<\/a> to make reading your message simple and easy.<\/p>\n<p>Roger Dooley, <a title=\"Brainfluence by Roger Dooley\" href=\"http:\/\/www.clixGalore.com\/PSale.aspx?BID=75135&amp;AfID=70569&amp;AdID=8710&amp;AffDirectURL=thenile.com.au%2fbooks%2fRoger-Dooley%2fBrainfluence%2f9781118113363%2f&amp;LP=www.thenile.com.au\" target=\"_blank\">author of Brainfluence<\/a>, has added a new form of simplicity to effective communications &#8211; <a title=\"Brain tricks from Roger Dooley\" href=\"http:\/\/www.inc.com\/caitlin-berens\/roger-dooley-brain-tricks.html?nav=linkedin\" target=\"_blank\">simplicity in fonts<\/a>.<\/p>\n<p>Research has shown that ornate fonts make a task appear to be more time-consuming than the same task written in a clearer, simpler font. An ornate font could actually make your products and services seem slow or tedious, which is obviously not an image you want to promote.<\/p>\n<p>Dooley stated that a simpler font will communicate your message better because it is easier to read and looks easier to read (i.e. is more appealing). Just like a simpler message is easier and more appealing.<\/p>\n<p>What do you think &#8211; does a fancy font impact on how you perceive a product or service?<\/p>\n<div id=\"attachment_3882\" style=\"width: 160px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2012\/04\/A-shorter-message-is-more-likely-to-be-read.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3882\" class=\"size-thumbnail wp-image-3882 \" title=\"A shorter message is more likely to be read\" src=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2012\/04\/A-shorter-message-is-more-likely-to-be-read-150x150.png\" alt=\"Shorter messages and clearer fonts make writing readable\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3882\" class=\"wp-caption-text\">Which font is clearer?<\/p><\/div>\n<p>PS The recommendation is to use a clear font such as\u00a0Arial for descriptions and instructions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I often suggest using fewer words to make reading your message simple and easy. Roger Dooley, author of Brainfluence, has added a new form of simplicity to effective communications &#8211; simplicity in fonts. Research has shown that ornate fonts make a task appear to be more time-consuming than the same task written in a clearer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1425],"tags":[922,683,972],"class_list":["post-3856","post","type-post","status-publish","format-standard","hentry","category-business-communications","tag-communicate","tag-font","tag-simple"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=3856"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3856\/revisions"}],"predecessor-version":[{"id":3904,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3856\/revisions\/3904"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=3856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=3856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=3856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}