{"id":383,"date":"2008-07-20T11:48:19","date_gmt":"2008-07-20T01:48:19","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=383"},"modified":"2008-07-16T18:12:17","modified_gmt":"2008-07-16T08:12:17","slug":"links-in-emails","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2008\/07\/links-in-emails\/","title":{"rendered":"Links in emails"},"content":{"rendered":"<p>Email marketing is a valuable tool for any modern business, but it can backfire if you don&#8217;t use it carefully.<\/p>\n<p>I recently saw an email that was very short, started with my name and included unsubscribe details &#8211; all of which are good points in an email. But it also included three links to a web page they were promoting &#8211; not three pages, but three links to one page!<\/p>\n<p>In a short email, I am quite capable of finding the link even if I have read further on &#8211; it will stand out!<\/p>\n<p>Over do something like providing links, and I begin to wonder why you are pushing it so hard and\u00a0 I get suspicious. Finish with &#8220;This isn&#8217;t hype&#8221; to convince me this is hype and not substance.<\/p>\n<p>Add in a comment like &#8220;Seriously, this puppy is sick&#8221; and the email has no credibility &#8211; I deleted it without clicking on any of the three links!<\/p>\n<p>So the lessons from this email are:<\/p>\n<ul>\n<li>treat your readers with respect &#8211; they can find links in short emails<\/li>\n<li>avoid unnecessary repetition &#8211; it is boring and raises questions as to why you need to repeat it<\/li>\n<li>avoid statements that are cool or trendy &#8211; not everyone will agree with you and they age your message quickly. What is cool today is sick tomorrow and wicked the day after, and so on<\/li>\n<li>if your content isn&#8217;t something (e.g. hype, spam,viral) then you don&#8217;t need to write that fact &#8211; it is more likely to raise suspicions than allay them<\/li>\n<\/ul>\n<p>Use your words (and links!) wisely!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is a valuable tool for any modern business, but it can backfire if you don&#8217;t use it carefully. I recently saw an email that was very short, started with my name and included unsubscribe details &#8211; all of which are good points in an email. But it also included three links to a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[60],"tags":[135,227,256,115,1722,210,198],"class_list":["post-383","post","type-post","status-publish","format-standard","hentry","category-writing","tag-credibility","tag-delete","tag-emails","tag-links","tag-marketing","tag-respect","tag-short"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":0,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}