{"id":3155,"date":"2011-12-22T09:53:37","date_gmt":"2011-12-21T22:53:37","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3155"},"modified":"2012-12-27T18:43:34","modified_gmt":"2012-12-27T07:43:34","slug":"learning-social-media-rules","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/12\/learning-social-media-rules\/","title":{"rendered":"Learning social media rules"},"content":{"rendered":"

I have been using a lot more social media (specifically twitter) recently as part of my Love Santa project<\/a>. It because abundantly clear that some people have no idea (or don’t care) about how to effectively use Twitter. \"Follow<\/a><\/p>\n

Top most is having an understanding that twitter is for communicating and building relationships<\/a>\u00a0– not for blatant ads like old-fashioned media (e.g. a newspaper ad was a one way message). I saw a few businesses tweet their ad at least every couple of hours with no other messages in between. For one business, they had 3 variants of it and ran them in succession once every hour or so during their business hours. I wasn’t their audience anyway but seeing it so often bored and annoyed me, and gave me an uncomfortable feeling about them as a business.<\/p>\n

Next is to have one honest profile. It because obvious when 3 supposedly different\u00a0twitter users repeatedly sent the same tweet straight after each other – a number of times. It came across as trying to trick and con people, plus it seemed they were desperate for business rather than offering quality or showing a genuine interest in people watching their tweets.<\/p>\n

The other behaviour that was annoying while I was on twitter a lot (I haven’t really seen it when just keeping up with people I follow on twitter) was an excessive use of hash tags*.<\/p>\n

To me it was like reading a blog post or webpage written to show off keywords rather than actually communicate something – boring, annoying and an insult if they think I am impressed by such actions.<\/p>\n

Adding # to key words within a message is fine, adding a keyword or two after the message is also fine, but the following wasn’t so fine:<\/p>\n