{"id":3065,"date":"2011-11-05T09:54:57","date_gmt":"2011-11-04T22:54:57","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3065"},"modified":"2013-04-24T16:19:13","modified_gmt":"2013-04-24T06:19:13","slug":"no-to-under-construction-sites","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/11\/no-to-under-construction-sites\/","title":{"rendered":"No to under construction sites"},"content":{"rendered":"

\"Red<\/a>I honestly thought most people online know that an ‘under construction’ website is not a good move. Search engines don’t give any credibility to sites with nothing more than a ‘coming soon’ message and people don’t like wasting their time on such sites.<\/p>\n

As I posted about in my ‘starting a website’ series<\/a>, it is very easy to put a simple web page as a temporary site while a full site is being developed<\/a>. This way you can get onto search engine lists, provide some interest and begin marketing efforts.<\/p>\n

So I was very surprised this morning to visit a site I had received an email about.<\/p>\n

The homepage has a nice background but twice stated ‘under construction’ as well as ‘temporarily unavailable’ and ‘coming soon’ – that’s a lot of repetition in eight short sentences (one of which was ‘please be patient!”) Other than the business name as a heading, there was no information about what the business does and no real content.<\/p>\n

Given I was making a decision about the company, this wasn’t good marketing for them. They didn’t include contact details but at least there were links to their twitter account<\/a> and email.<\/p>\n

Oh, there was no twitter user name or email address attached to the links, so their credibility fell further.<\/p>\n

However, the biggest shock was when I clicked on the link in the footer which I assumed was their designer but thought may give me some information. It wasn’t their designer but a site selling ‘under construction’ themes for blogs! People are spending money on pretty backgrounds to put up words that may hurt (and certainly won’t help) their online reputation.<\/p>\n

If you’ve been online for a while, does this shock you as much as it does me?<\/p>\n

If you are looking at getting your business online, please don’t waste your money on a template or designer offering under construction pages. A plain page with an introduction and contact details will work much, much better.<\/p>\n

What did you do while your site was being developed?<\/p>\n","protected":false},"excerpt":{"rendered":"

I honestly thought most people online know that an ‘under construction’ website is not a good move. Search engines don’t give any credibility to sites with nothing more than a ‘coming soon’ message and people don’t like wasting their time on such sites. As I posted about in my ‘starting a website’ series, it is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,53,321],"tags":[1377,73,1376,1375],"class_list":["post-3065","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-business-info-tools","category-marketing","tag-crediblity","tag-information","tag-template","tag-under-construction"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=3065"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3065\/revisions"}],"predecessor-version":[{"id":5682,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3065\/revisions\/5682"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=3065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=3065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=3065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}