{"id":3000,"date":"2011-11-03T09:49:42","date_gmt":"2011-11-02T22:49:42","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3000"},"modified":"2011-10-26T13:31:43","modified_gmt":"2011-10-26T02:31:43","slug":"doing-the-same-thing-for-how-long","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/11\/doing-the-same-thing-for-how-long\/","title":{"rendered":"Doing the same thing for how long?"},"content":{"rendered":"<p>One definition of insanity is to keep doing what you&#8217;ve been doing and expect different results.<\/p>\n<p>Robin Cangie makes a similar point with &#8220;<a title=\"Marketing not the metrics\" href=\"http:\/\/socialmediatoday.com\/robin-cangie\/376407\/it-s-not-metrics-your-marketing-just-sucks\" target=\"_blank\">it&#8217;s not the metrics. Your marketing just sucks<\/a>&#8220;.<\/p>\n<p>So if you&#8217;ve been using Facebook for your business for 6 months and got nothing in your business to show for it. Does it make sense to keep posting on Facebook every day &#8211; or is it time to look at other options?<\/p>\n<p>Maybe your Facebook campaign isn&#8217;t working because<\/p>\n<ul>\n<li>your target audience doesn&#8217;t use Facebook<\/li>\n<li>your messages are too social and not enough about your business industry\/expertise<\/li>\n<li><a title=\"Twitter for relationships\" href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/08\/twitter-for-relationships\/\">your profile is all about you and not helping customers<\/a><\/li>\n<li>it leads to a website that isn&#8217;t good at converting leads to sales<\/li>\n<li>one of many other possibilities<\/li>\n<\/ul>\n<p>Measuring marketing (whether social media or otherwise) is important, but not more important than running good marketing efforts in the right place at the right time (yes, the 4 Ps of marketing still apply).<\/p>\n<p>Every time your marketing results are less than expected (or desired), you need to decide whether the poor results are due to a short time frame (looking at results too soon can be misleading), inaccurate measurements, a poor campaign or something else. From that, you can decide to continue the marketing, adjust it or stop it.<\/p>\n<p>Going back to our Facebook example, something has to change. Maybe it is move to <a title=\"Social media is not all good\" href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/09\/social-media-is-not-all-good\/\">another social media channel<\/a> (where your audience actually spend time) or maybe it just needs a new approach.<\/p>\n<p>&#8220;There&#8217;s no point flogging a dead horse&#8221; applies to marketing, too. However, you must give each campaign a chance &#8211; no additional sales after a week on Facebook doesn&#8217;t mean Facebook is a poor strategy for your business. Sometimes it is a slow process to see results from our actions.<\/p>\n<p>How do you judge when something has been tried long enough to move onto a new strategy? Or do you just keep trying the same thing even when there is little chance of success?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One definition of insanity is to keep doing what you&#8217;ve been doing and expect different results. Robin Cangie makes a similar point with &#8220;it&#8217;s not the metrics. Your marketing just sucks&#8220;. So if you&#8217;ve been using Facebook for your business for 6 months and got nothing in your business to show for it. Does it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,321],"tags":[1362,1722,1361,440],"class_list":["post-3000","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-marketing","tag-adjust","tag-marketing","tag-measuring","tag-results"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=3000"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3000\/revisions"}],"predecessor-version":[{"id":3005,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/3000\/revisions\/3005"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=3000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=3000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=3000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}