{"id":2912,"date":"2011-10-06T12:15:17","date_gmt":"2011-10-06T01:15:17","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=2912"},"modified":"2012-04-15T15:32:06","modified_gmt":"2012-04-15T05:32:06","slug":"the-grammar-of-blog-headings","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/10\/the-grammar-of-blog-headings\/","title":{"rendered":"The grammar of blog headings"},"content":{"rendered":"<p>It may seem like a strange blog heading, the grammar of blog headings, but I was asked the question so here is my answer!<\/p>\n<p><a href=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2011\/10\/press_headline.jpg\"><img decoding=\"async\" class=\"alignright  wp-image-3919\" title=\"press_headline\" src=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2011\/10\/press_headline-150x150.jpg\" alt=\"Headings and gramamr\" width=\"105\" height=\"105\" \/><\/a>The heading or title of a blog post is usually the first thing someone will see and has a huge impact on whether anyone reads the actual content of the post, and therefore on the success of that blog post. <a title=\"Writing enticing headings\" href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/06\/writing-enticing-headings\/\">Making it enticing is worth spending some time on<\/a>, and you don&#8217;t want to undo those efforts by using inappropriate grammar and spelling.<\/p>\n<p><strong>So what is the correct format for a blog heading?<\/strong><\/p>\n<ol>\n<li>\u00a0Do not write it all in capital letters &#8211; that is considered to be yelling and therefore arrogant, plus it is harder to read anyway<\/li>\n<li>Unless you have a formal and old-fashioned <a title=\"A corporate style guide template\" href=\"http:\/\/wordconstructions.com.au\/blog\/a-corporate-style-guide-template\/\">brand style<\/a>, use <a title=\"What is title case?\" href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/05\/what-is-title-case\/\">sentence case rather than title case<\/a> for the heading &#8211; that is, use as few <a title=\"Capital letters\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/04\/capital-letters-2\/\">capital letters<\/a> as is necessary<\/li>\n<li>Use basic grammar and punctuation rules such as a capital letter for a noun, match plural\/singular nouns and verbs, and <a title=\"Using apostrophes\" href=\"http:\/\/wordconstructions.com.au\/blog\/2010\/05\/using-apostrophes\/\">put apostrophes in the correct places<\/a><\/li>\n<li>Check all words are spelt correctly<\/li>\n<li>Make sure the title makes sense. Titles can sometimes have fewer words than an equivalent sentence (e.g. &#8216;the grammar of blog headings&#8217; is fine for a title but in the body of a post I need to add more such as &#8216;the grammar of a blog heading can impact on your credibility.&#8217;) but include enough words to convey the meaning (I couldn&#8217;t use &#8216;The grammar blog headings&#8217; for instance)<\/li>\n<\/ol>\n<div>Have you noticed bad grammar in any titles? How did that impact on you reading that blog post (or article)?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It may seem like a strange blog heading, the grammar of blog headings, but I was asked the question so here is my answer! The heading or title of a blog post is usually the first thing someone will see and has a huge impact on whether anyone reads the actual content of the post, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,70,60],"tags":[75,125,1354,193],"class_list":["post-2912","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-grammar-details-2","category-writing","tag-blog","tag-grammar","tag-heading","tag-title"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2912"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions"}],"predecessor-version":[{"id":3121,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions\/3121"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}