2. utilise keywords and phrases<\/strong> (we’ll cover this further in this series, too)<\/p>\n A keyword<\/a> or phrase is what people and search engines look for to judge if a web page is relevant; so keywords for this blog post could be web content, content, website, effective and SEO<\/a>.<\/p>\n In general, the more you use a keyword, the more your page will get noticed in relevant searches so it is important to know your keywords and put them into your content. However, you need to balance adding keywords with readability of the content.<\/p>\n 3. tell people about your site<\/strong> (check on Friday for the next post in our series for ideas)<\/p>\n The best website in the world won’t bring in business if no one knows about it so get the message out there<\/a>! Whether it’s telling your friends or paying for a TV ad, or a multitude of options in between, you need an ongoing process of telling people your website exists.<\/p>\n 4. keep the site fresh and current<\/strong><\/p>\n Fresh fruit & content has more appeal<\/p><\/div>\n Websites need to be updated and changed – you can’t just make it great and then leave it for years. While some content really doesn’t need regular updates (there’s only so many ways you can write “our phone number is 1234”!), frequently adding new content to your site gives people a reason to come back and makes it more attractive to search engines.<\/p>\n Some ways to keep your site fresh and current are to avoid unnecessary dates<\/a>, removing old dates (e.g. for events in the past), add a blog or a feed (whether from a RSS feed or social media) and to add new portfolio items and testimonials.<\/p>\n 5. link to related information<\/strong><\/p>\n There are two main reasons to add links throughout your website content<\/a>. Firstly, it can make things easier for your site visitors as they can find related information very easily. Being easy for your visitors gives them a good feeling about you and also means you can lead them along various steps to your action points.<\/p>\n Separately, search engines use links as part of their formulae in ranking your site against similar ones, so having more links to your web pages can help your search engine results – even links from your own site count.<\/p>\n <\/p>\n This post is part of Word Constructions’\u00a0Setting up a website<\/strong>\u00a0series As you work on your website, there are some key activities to making the site more attractive (and therefore effective) for both humans and search engines. Of course the key feature of a successful website is providing useful information – great navigation and design won’t do much if the content is lacking – but the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[321,59],"tags":[397,998,872,245,185],"class_list":["post-2717","post","type-post","status-publish","format-standard","hentry","category-marketing","category-web-content","tag-content","tag-keyword","tag-search-engine","tag-website","tag-write"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2717"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2717\/revisions"}],"predecessor-version":[{"id":6700,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2717\/revisions\/6700"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"fresh](\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2011\/08\/fresh_old_apples.jpg\" "\\"fresh_old_apples\\"")
<\/a>
\n1.\u00a0having a website helps more than you<\/a>
\n2.\u00a0what’s involved in setting up a website?<\/a>
\n3.\u00a0Learn about web hosting<\/a>
\n4.\u00a0Preparing your initial website content<\/a>
\n5.\u00a0Managing website design 101<\/a>
\n6.\u00a0Choosing a web designer<\/a>
\n7.\u00a0Basic web pages<\/a>
\n8. Navigating your site<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"