{"id":268,"date":"2008-02-05T14:11:26","date_gmt":"2008-02-05T04:11:26","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/2008\/02\/media-release-stories\/"},"modified":"2025-08-25T21:13:33","modified_gmt":"2025-08-25T11:13:33","slug":"media-release-stories","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2008\/02\/media-release-stories\/","title":{"rendered":"Media release stories"},"content":{"rendered":"

Writing a media release <\/a>for your own business is quite possible, or you may want to get a professional writer\/PR or marketing person to do it for you.<\/p>\n

The key of a good media release<\/h2>\n

\"news<\/p>\n

The key part to any release, however, is the story in the release. It must be newsworthy<\/a> if it is to gain any interest or publicity. And it must be newsworthy for the media outlet you are sending it to – an article about an innovative tractor part would be newsworthy in an agricultural magazine but not so much in a women’s fashion magazine.<\/p>\n

With a bit of spin or a changed perspective, many stories can be made more interesting than they first appear, but a journalist still has to get an article out of the story for them to follow up the release.<\/p>\n

I have seen instances where the interest of the story, its newsworthiness, is listed as the be all and end all of a media release. But there is one other important factor in a successful media release.<\/p>\n

The story in your release must be relevant to your business<\/strong> if it is to benefit your business. So you could write a release about that great tractor part, grab the attention of a journalist and see the part get some publicity. How does that help you if you sell shoes or books? Of course, if you sell food and can add “This new tractor part means we harvest sooner so your food is fresher” or if you are a web\u00a0designer and can add “Since we redesigned their site, this tractor part has sold millions”\u00a0it has relevance.<\/p>\n

Planning your media release<\/h2>\n

So before starting a media release, you need to ask yourself:<\/p>\n

Will this story interest a number of people?<\/p>\n

Is there a\u00a0media outlet that will reach those interested people?<\/p>\n

Is this story relevant to my business?<\/p>\n

If they are all ‘yes’, get writing! Or hiring<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

What you need to ask yourself before you go into a media release story to increase the chances it is successful and helps your business<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,60],"tags":[86,1722,106,1167,567],"class_list":["post-268","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-writing","tag-business","tag-marketing","tag-media","tag-media-release","tag-story"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":2,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"predecessor-version":[{"id":12845,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/268\/revisions\/12845"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}