Writing a business blog may have the purpose of promoting your products or services, and that’s fine.<\/p>\n
But making a blatant sales pitch in every post isn’t going to win you any friends, or many sales.<\/p>\n
I have seen more than one blog which ends every post with something like “Did you like this tip? Why not buy my book\/enrol in my course to learn more? Here are 3 features of my wonderful book\/course” BORING!<\/p>\n
Sales pitch after sales pitch means people will either stop coming to your blog or (if your tips are good) stop them reading the end of each post.<\/p>\n
Much more effective is to build a relationship, give some great content and have links to your products\/services in the static parts of your blog. If a product or service some up naturally in the course of posting, by all means mention it and add a link – just don’t make a habit of it if you want your blog to be well regarded and seen as credible.<\/p>\n
So what ending should you use? In short, use a natural ending to the topic or use a friendly good-bye message. That’s it!<\/p>\n
Happy writing!<\/p>\n","protected":false},"excerpt":{"rendered":"
Writing a business blog may have the purpose of promoting your products or services, and that’s fine. But making a blatant sales pitch in every post isn’t going to win you any friends, or many sales. I have seen more than one blog which ends every post with something like “Did you like this tip? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51],"tags":[486,75,449,582],"class_list":["post-239","post","type-post","status-publish","format-standard","hentry","category-blog-content","tag-appropriate","tag-blog","tag-context","tag-endings"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":0,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/239\/revisions"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}