{"id":2268,"date":"2011-06-13T22:55:45","date_gmt":"2011-06-13T12:55:45","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=2268"},"modified":"2011-06-13T22:55:45","modified_gmt":"2011-06-13T12:55:45","slug":"searching-people-are-important","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/06\/searching-people-are-important\/","title":{"rendered":"Searching people are important"},"content":{"rendered":"<p>For me, once you take out emails and website admin tasks (including writing blog content), then my key activity online would be using a search engine to find something. Apparently I&#8217;m not alone &#8211; this is the most common activity after emailing.<\/p>\n<p>Which of course means that people searching are an important part of your online presence &#8211; if your site doesn&#8217;t get in search results and doesn&#8217;t help people landing on the site from a search engine then you are risking a potentially large market.<\/p>\n<p>What&#8217;s more, if someone is searching the odds are they are willing to buy &#8211; I know I wouldn&#8217;t bother searching for a local dentist unless I want a new dentist or search for &#8216;computer mouse retailer&#8217; for fun. So it seems logical to me that someone reaching your site from a relevant search engine search is likely to want your product\/service. Especially in comparison to someone who is just curious about their friend&#8217;s latest social media like or follow.<\/p>\n<p>Given the potential importance of people visiting your site from a relevant search, why would anyone waste their time getting people to visit from an irrelevant search? For instance, I am happy if you found my site (and blog) through a search for &#8216;business writer&#8217;, &#8216;blog content&#8217; or <a title=\"eBooks from Word Constructions\" href=\"http:\/\/www.wordconstructions.com.au\/ebook.php\" target=\"_blank\">&#8216;writing eBooks&#8217; <\/a>but see no point enticing you with <a title=\"Search engine ranking for the correct terms\" href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/11\/ranking-for-childcare\/\">&#8216;childcare provider&#8217; <\/a>or &#8216;dress maker&#8217;. It costs me time and possibly money to get found via a search engine so I don&#8217;t want to waste it on people who are not interested in my services &#8211; and I don&#8217;t want to waste their time and put them off side either.<\/p>\n<p>So how can we help get the right search engine results? Here are my suggestions, and I&#8217;d love to hear everyone else&#8217;s ideas, too, as I won&#8217;t say no to more targetted\u00a0traffic, either!<\/p>\n<ul>\n<li>use appropriate keywords in your writing (ie <a title=\"Repeat real words to be found\" href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/01\/use-real-keywords\/\">repeat those words you think people may use to find you<\/a>)<\/li>\n<li>minimise the repetition of words that are not relevant to your message &#8211; for example, you may be a\u00a0 designer writing about your latest website project but avoid writing &#8216;medical business&#8217; too often as you discuss the work<\/li>\n<li><a title=\"Building up links to your blog\" href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/05\/encouraging-links-to-your-blog\/\">build up some links to your site<\/a> &#8211; quality content is the key here but it does take a bit more than that<\/li>\n<li>if looking for backlinks (ie links form other sites to yours), ask them to <a title=\"Appropriate text makes a good link\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/04\/what-makes-a-good-link\/\">use appropriate text for the link<\/a> and aim for related sites. Use the same strategy if someone offers to link to you, or even ask anyone who has added a link without contacting you<\/li>\n<li>add page-relevant keywords to your blog tags or page metadata as this helps direct a search engine to the right topics. Note I wrote page-relevant so don&#8217;t just use the same words on every page &#8211; for example, my tags for this post will be &#8216;search&#8217;, &#8216;keywords&#8217; and &#8216;relevant&#8217; which would not work on many of my other pages<\/li>\n<\/ul>\n<p>Of course, it is crucial to write contact of interest to real people and tweak it for search engines rather thna write for search engines and hope people find the hidden meaning.<\/p>\n<p>How else can you get good search engine traffic to your site\/blog?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For me, once you take out emails and website admin tasks (including writing blog content), then my key activity online would be using a search engine to find something. Apparently I&#8217;m not alone &#8211; this is the most common activity after emailing. Which of course means that people searching are an important part of your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,321,59],"tags":[397,998,229,318,1721],"class_list":["post-2268","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-marketing","category-web-content","tag-content","tag-keyword","tag-relevant","tag-search","tag-writing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2268"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2268\/revisions"}],"predecessor-version":[{"id":2278,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/2268\/revisions\/2278"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}