{"id":218,"date":"2007-11-11T08:10:56","date_gmt":"2007-11-10T22:10:56","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/2007\/11\/choosing-a-name\/"},"modified":"2010-10-06T17:01:27","modified_gmt":"2010-10-06T06:01:27","slug":"choosing-a-name","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2007\/11\/choosing-a-name\/","title":{"rendered":"Choosing a name"},"content":{"rendered":"<p>When starting (or restructuring) a business, one of the hardest decisions is often the name.<\/p>\n<p>You need to consider all possible meanings of the name, whether it is too similar to another business (especially a competitor), whether a domain name is available, does it suit the branding style your business needs, is it easy to remember, and so on.<\/p>\n<p>I have a client going through this process now and it is difficult. Many good names we think of are already registered, although for very different businesses to hers.<\/p>\n<p>A couple of years ago I wrote <a href=\"http:\/\/www.wordconstructions.com\/articles\/business\/busname.html\">an article about naming your business<\/a> &#8211; I must remember to send a copy to my client!<\/p>\n<p>I enjoy the challenge of choosing names &#8211; it lets me be creative and think in a different way, which is fun!<\/p>\n<p>Some business names I like are:<\/p>\n<p><a href=\"http:\/\/www.wordconstructions.com.au\" target=\"_blank\">Word Constructions<\/a> (well, you&#8217;d want me to like my own business name wouldn&#8217;t you!)<br \/>\n<a href=\"http:\/\/www.preciouswater.com.au\" target=\"_blank\">Precious Water<\/a> (I agree with sentiment before even checking out their tanks!)<br \/>\n<a href=\"http:\/\/www.webgraphicsbyemail.com.au\/banners.html\" target=\"_blank\">Web Graphics By Email <\/a>(longer than I usually like, but it sums up the business beautifully)<br \/>\n<a href=\"http:\/\/www.realmums.com.au\" target=\"_blank\">Real Mums<\/a> (sounds genuine, somewhere mums can truly be themselves)<br \/>\n<a href=\"http:\/\/www.themarketingcoach.com.au\" target=\"_blank\">The Marketing Coach <\/a>(much more approachable than something like &#8220;The Marketing Experts&#8221;)<br \/>\n<a href=\"http:\/\/www.lovesanta.com.au\/business\" target=\"_blank\">Love Santa <\/a>(personalised letters signed Love Santa &#8211; says it all really!)<br \/>\n<a href=\"http:\/\/www.is1.clixgalore.com\/Click.aspx?BID=23021&amp;AfID=70569&amp;AdID=3515\" target=\"_blank\">BYO Kids<\/a> (because it&#8217;s hard to leave the kids behind all the time!)<\/p>\n<p>I&#8217;m sure there are others, but I just can&#8217;t think of them right now. What are some of your favourite business names?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When starting (or restructuring) a business, one of the hardest decisions is often the name. You need to consider all possible meanings of the name, whether it is too similar to another business (especially a competitor), whether a domain name is available, does it suit the branding style your business needs, is it easy to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[86,646,273,647,648],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-bit-off-track","tag-business","tag-decide","tag-meanings","tag-name","tag-remember"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":1,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":1348,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions\/1348"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}