I just read an article called ’10 hypnotic-like sentences that sell like crazy’. Catchy heading and, as a writer, potentially useful information so I read it.<\/p>\n
Well, actually I started reading it and then just skimmed the remaining nine sentences. All 10 sentences are based on the theory that if I write how you are feeling you will start to feel that way as you read my words.<\/p>\n
Just one example of the sentences provided: You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.<\/span><\/p>\n Personally, if I read something like that, I’d stop reading in irritation with someone being so blatant and patronising. Obviously, you can lead readers in a certain direction with good writing, but I don’t like the technique in that article and wouldn’t recommend using it!<\/p>\n Some would say this technique works in the USA, but I’m not convinced they are so different that obvious manipulations like this aren’t annoying Amercians, too.<\/p>\n
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