{"id":204,"date":"2007-10-18T16:20:38","date_gmt":"2007-10-18T06:20:38","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/2007\/10\/website-marketing\/"},"modified":"2010-07-23T18:17:06","modified_gmt":"2010-07-23T08:17:06","slug":"website-marketing","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2007\/10\/website-marketing\/","title":{"rendered":"Website marketing"},"content":{"rendered":"

I went to a Business Mums Network morning tea this morning – in fact I hosted it!<\/p>\n

The speaker, Lucie Battaini of MultiMediART<\/a>, spoke to us about using simple and mostly free techniques to get more people to your website. Although I knew a lot of what Lucie spoke about, it was great to hear it all put together and I learnt some new things, too.<\/p>\n

For instance, Lucie spoke about keywords – apparently, keyword metadata isn’t used by most search engines now but the use of keywords in your content is crucial. That means you should include a couple of important words as many times as possible in your web content for search engines to find and correctly categorise you.<\/p>\n

However, it is really important\u00a0to not overuse your keywords – imagine if I used ‘business writing’ at least once in every sentence – boring and confusing to read. I find it better to write the information normally so it flows properly, and then go back and see if there’s a way to add a few more keywords without loosing the flow.<\/p>\n

And of course, Lucie pointed out that content is King, so I’d better get writing!<\/p>\n

\"Word<\/a>
\nWord Constructions ~ for all your business writing needs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I went to a Business Mums Network morning tea this morning – in fact I hosted it! The speaker, Lucie Battaini of MultiMediART, spoke to us about using simple and mostly free techniques to get more people to your website. Although I knew a lot of what Lucie spoke about, it was great to hear […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[397,715,1722,245],"class_list":["post-204","post","type-post","status-publish","format-standard","hentry","category-web-content","tag-content","tag-keywords","tag-marketing","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=204"}],"version-history":[{"count":2,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/204\/revisions"}],"predecessor-version":[{"id":1151,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/204\/revisions\/1151"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}