{"id":1959,"date":"2011-05-13T14:52:40","date_gmt":"2011-05-13T04:52:40","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1959"},"modified":"2012-12-27T15:13:23","modified_gmt":"2012-12-27T04:13:23","slug":"when-writing-is-important-for-business","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/05\/when-writing-is-important-for-business\/","title":{"rendered":"When writing is important for business"},"content":{"rendered":"<p><a href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/11\/cheap-writing-services\/pen-writing-2\/\" rel=\"attachment wp-att-4063\"><img decoding=\"async\" class=\"alignright size-full wp-image-4063\" alt=\"Pen writing on a blank page\" src=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2011\/11\/pen-writing.jpg\" width=\"105\" height=\"250\" \/><\/a>Maybe you don&#8217;t think writing is a key skill in business presentation, or that putting any old word on paper is good enough to make your point. Obviously I think good writing and clear communications are important but I just read an article listing some examples of when writing is more important than speaking for a business.<\/p>\n<p>Even if you use someone else to write ad copy, <a title=\"web content\" href=\"http:\/\/wordconstructions.com.au\/blog\/category\/web-content\/\" target=\"_blank\">website content<\/a>, articles, <a title=\"Blog content writing\" href=\"http:\/\/wordconstructions.com.au\/blog\/category\/blog-content\/\" target=\"_blank\">blog posts<\/a> and other obvious writing tasks, the following list shows that business writing is a necessary skill for any business owner or manager:<\/p>\n<ul>\n<li>making a visual impact &#8211; spoken words alone aren&#8217;t always enough, even in a training session when visual aids and handouts are valuable. Seeing things in print makes them more believable and easier to remember, so writing can have a bigger impact<\/li>\n<li>setting rules and guidelines, such as policies and procedures. Imagine having verbal policies in a large company &#8211; it would be easy for people to forget or misunderstand what they&#8217;re told, and some people would simply choose to do things their own way. <a title=\"Preparing procedures eBook\" href=\"http:\/\/wordconstructions.com.au\/blog\/preparing-procedures\/\" target=\"_blank\">Writing out procedures<\/a> ensures consistency and forms a record of your expectations<\/li>\n<li><a title=\"making complaints professionally\" href=\"http:\/\/wordconstructions.com.au\/blog\/2010\/10\/being-professional-with-complaints\/\" target=\"_blank\">making complaints<\/a> have more power in writing &#8211; they are taken more seriously, are more likely to be followed up on and form a record for any future interactions. Further, it ensures your actual complaint is received as the person you complain to may not be the one who can act on it so a verbal message could be changed<\/li>\n<li><a title=\"responding to complaints\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/05\/complaints-response\/\" target=\"_blank\">responding to complaints<\/a>\u00a0is also good in writing &#8211; it shows you genuinely care about the customer&#8217;s experience with your business and gives you the opportunity to show what you have done to prevent the issue happening again<\/li>\n<li>giving feedback and recognition has more impact if you take the time to write it down, and your written message may be kept for a long time. Whats more, if you make the written message public (including just on the business noticeboard or intranet), your <a title=\"definition of compliment and complement\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/06\/to-complement-a-compliment\/\" target=\"_blank\">compliments<\/a> carry so much more weight and make people feel truly valued<\/li>\n<li>complex ideas are not easy to grasp so a written explanation gives people the chance to reread it for understanding and have it as a reference later<\/li>\n<li>written communications form a record of what was &#8216;said&#8217; and needed. This has two advantages &#8211; it helps you remember details and complete a task correctly and it also helps protect from &#8216;he said she said&#8217; situations<\/li>\n<li>writing an agenda for meetings can save a lot of time and frustration as the agenda keeps everyone on track and they can prepare ahead of time. Likewise, minutes of meetings form a record and reminder of tasks\u00a0to be done<\/li>\n<li>involving new people becomes much easier if information is in writing &#8211; for example, if you change project managers part way through, the new manager will know what has been done and what to chase if they get written notes to follow<\/li>\n<\/ul>\n<p>Again, some of these tasks can be handed to a business writer, but others you need to do yourself (in which case, hopefully my blog is one resource for helping you write effectively!)<\/p>\n<p>Do you have other examples of when being able to write\u00a0is critical in business?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maybe you don&#8217;t think writing is a key skill in business presentation, or that putting any old word on paper is good enough to make your point. Obviously I think good writing and clear communications are important but I just read an article listing some examples of when writing is more important than speaking for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,60],"tags":[86,948,351,1721],"class_list":["post-1959","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-writing","tag-business","tag-speaking","tag-word","tag-writing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1959"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1959\/revisions"}],"predecessor-version":[{"id":5327,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1959\/revisions\/5327"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}