{"id":1774,"date":"2011-04-18T09:45:59","date_gmt":"2011-04-17T23:45:59","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1774"},"modified":"2011-05-06T13:58:27","modified_gmt":"2011-05-06T03:58:27","slug":"gift-certificate-for-business-services","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/04\/gift-certificate-for-business-services\/","title":{"rendered":"Gift certificate for business services?"},"content":{"rendered":"<p>Leading up to friend&#8217;s birthdays and <a title=\"business preparations for Christmas\" href=\"http:\/\/www.wordconstructions.com.au\/articles\/business\/readyxmas.html\" target=\"_blank\">Christmas<\/a>, gift certificates for product-based stores and personal services (eg a massage or facial) are often considered as a convenient gift the recipient can redeem for whatever they want.<\/p>\n<p>There is also <a title=\"marketing through gift certificates\" href=\"http:\/\/www.smallbusinessbranding.com\/3243\/marketing-gift-certificates-key-benefits-and-strategies-for-a-small-business\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+smallbusinessbranding+%28Small+Business+Branding%29\" target=\"_blank\">value for the business giving out gift certificates<\/a> &#8211; quiet promotions, value add, follow on sales and cash flow in particular.<\/p>\n<p>So would you give a business service gift certificate?<\/p>\n<p>Here are a couple of situations where I think it could work:<\/p>\n<p>1. a friend has just started their business and is overwhelmed with the things to do&#8217; so you give a voucher for a <a title=\"what is a VA?\" href=\"http:\/\/www.wordconstructions.com.au\/articles\/business\/whatisVA.html\" target=\"_blank\">VA&#8217;s services<\/a><\/p>\n<p>2. as a web designer you know there is more than good design required for success so with all projects above $x you give a gift certificate to a <a title=\"why use a professional writer\" href=\"http:\/\/wordconstructions.com.au\/blog\/2007\/11\/why-use-a-professional-writer\/\" target=\"_blank\">professional writer<\/a> to kick things off<\/p>\n<p>3. instead of giving a bottle of wine or box of chocolates, a business gives out vouchers for a business service to enhance clients&#8217; business. Obviously they need to be <a title=\"define complementary businesses\" href=\"http:\/\/www.wordconstructions.com.au\/articles\/business\/complembus.html\" target=\"_blank\">complementary businesses<\/a> with a similar market so a business coach could give out vouchers for bookkeeping, a designer could give a voucher for a printer and a writer could give gift certificates from an IT support business.<\/p>\n<p>4. you want to give a friend\/client the means of improving something about their business, just because you like them or you can see their business really needs the help<\/p>\n<p>5. it is the anniversary of your business relationship or someone starting their business so acknowledging that with something that will further their business (rather than a hamper or bunch of flowers) gives more meaning to your gesture<\/p>\n<p>Have you ever thought of giving a gift voucher for a professional service? If you&#8217;ve done it, how did it go?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading up to friend&#8217;s birthdays and Christmas, gift certificates for product-based stores and personal services (eg a massage or facial) are often considered as a convenient gift the recipient can redeem for whatever they want. There is also value for the business giving out gift certificates &#8211; quiet promotions, value add, follow on sales and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,321],"tags":[86,1210,1211],"class_list":["post-1774","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-marketing","tag-business","tag-gift-certificate","tag-services"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1774"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1774\/revisions"}],"predecessor-version":[{"id":1782,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1774\/revisions\/1782"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}