{"id":1763,"date":"2011-05-03T19:36:16","date_gmt":"2011-05-03T09:36:16","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1763"},"modified":"2012-07-31T11:09:14","modified_gmt":"2012-07-31T01:09:14","slug":"search-engine-reuslts","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/05\/search-engine-reuslts\/","title":{"rendered":"Influencing search engine results"},"content":{"rendered":"

Having a website is of little business value unless it is getting seen by people, and preferably the type of people will buy your goods or service.<\/p>\n

The March survey of small businesses<\/a>\u00a0showed that about two-thirds believe search engines is the key means of finding new customers. Now that may be more or less applicable in your industry or in Australia vs the USA (the survey was in the USA only), but search engines do account for a reasonable amount of website traffic.<\/p>\n

Which means that making your website as attractive as possible to search engines is important. You can pay SEO (search engine optimisation is the term for making your site perform better in search engine formulae) or marketing companies to improve your site rankings, but there are also things you can do quite simply. In fact, I’d say some of the simple tasks should be done even if you are paying someone else to help you with SEO.<\/p>\n

Here is a quick list of the easy SEO tasks you can do to increase your chances of being found in relevant searches:<\/strong><\/p>\n