{"id":1720,"date":"2011-05-31T18:24:45","date_gmt":"2011-05-31T08:24:45","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1720"},"modified":"2011-06-01T18:19:28","modified_gmt":"2011-06-01T08:19:28","slug":"calling-all-customers","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/05\/calling-all-customers\/","title":{"rendered":"Calling all customers!"},"content":{"rendered":"<p>Have you heard of a call to action? Have you got any idea what marketers and the like are talking about when the use this term?<\/p>\n<p>While many people find marketing a bit wishy-washy or over-the-top at times, things like a call to action are important to understand for anyone trying to promote something ( a business, a <a title=\"growing your blog readership\" href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/03\/growing-your-blog-readership\/\" target=\"_blank\">blog<\/a>, an event, and so on).<\/p>\n<p>So, what is a call to action? It&#8217;s simply where you tell people what you want them to do. Examples are &#8216;buy now&#8217;, &#8216;call us for a quote&#8217;, &#8216;visit our website for details&#8217;, &#8216;visit us on the day&#8217;, &#8216;book here&#8217; and <a title=\"subscribe to Word Constructions newsletter\" href=\"http:\/\/wordconstructions.com.au\/subscribe.htm\" target=\"_blank\">&#8216;enter your email to subscribe&#8217;<\/a>.<\/p>\n<p>Adding a call to action generally gets much better results than just <a title=\"give information in the right order\" href=\"http:\/\/wordconstructions.com.au\/blog\/2011\/01\/important-information-comes-first\/\" target=\"_blank\">giving information<\/a>. A call to action reminds interested people to actually do something and makes it easy for them in that you have told them what the next step is.<\/p>\n<p>For simplicity, one call to action is enough in most ads and emails although a secondary (unspoken) call may be included such as &#8216;call us on 1234&#8217; being followed by a URL.<\/p>\n<p>Does all your marketing material include a call to action?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard of a call to action? Have you got any idea what marketers and the like are talking about when the use this term? While many people find marketing a bit wishy-washy or over-the-top at times, things like a call to action are important to understand for anyone trying to promote something ( [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[321],"tags":[1206,306,1207],"class_list":["post-1720","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-call-to-action","tag-promote","tag-remind"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1720"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1720\/revisions"}],"predecessor-version":[{"id":2190,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1720\/revisions\/2190"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}