{"id":1663,"date":"2011-04-01T18:03:32","date_gmt":"2011-04-01T07:03:32","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1663"},"modified":"2011-04-05T20:02:19","modified_gmt":"2011-04-05T10:02:19","slug":"advertising-dates","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2011\/04\/advertising-dates\/","title":{"rendered":"Advertising dates"},"content":{"rendered":"<p>Just a quick reminder to keep things up to date &#8211; or avoid anything that makes the date obvious. <img decoding=\"async\" class=\"alignright\" title=\"clocks and dates\" src=\"http:\/\/www.wordconstructions.com.au\/images\/clock_calendar.jpg\" alt=\"\" width=\"170\" height=\"128\" \/><\/p>\n<p>Today I heard a radio ad offering 10% off everything until the end of March. Two days ago, that would have been an effective call to action; today (being the 1st April) means I have 12 months to take up the offer.<\/p>\n<p>My assumption is that the business didn&#8217;t mean the ad to be run today and don&#8217;t really want to run their sale for 12 months! Whether it was error or belatedly providing the required airtime by the radio station, it is a good reminder to check dates carefully!<\/p>\n<p>Have you come across any funny faulty dates?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a quick reminder to keep things up to date &#8211; or avoid anything that makes the date obvious. Today I heard a radio ad offering 10% off everything until the end of March. Two days ago, that would have been an effective call to action; today (being the 1st April) means I have 12 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,321],"tags":[855,1200,246,1201],"class_list":["post-1663","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-marketing","tag-ad","tag-current","tag-date","tag-radio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1663"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1663\/revisions"}],"predecessor-version":[{"id":1680,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1663\/revisions\/1680"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}