{"id":1359,"date":"2010-10-21T18:35:42","date_gmt":"2010-10-21T07:35:42","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1359"},"modified":"2010-10-06T19:00:44","modified_gmt":"2010-10-06T08:00:44","slug":"newsletter-subject-lines","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2010\/10\/newsletter-subject-lines\/","title":{"rendered":"Newsletter subject lines"},"content":{"rendered":"<p>The <a title=\"email subjects\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/04\/email-subjects\/\" target=\"_blank\">subject line of an email<\/a>\u00a0is an important factor in getting it read, and that is no less important for an enewsletter.<\/p>\n<p>Personally, I think it is useful to start the subject the same way for every edition of your newsletter.\u00a0I suggest using the name of your business or newsletter as the subject<\/p>\n<p>You can add a date or specific subject as well, but a consistent start is helpful because:<\/p>\n<ul>\n<li>it is easy to identify as your newsletter whereas varied subjects may get deleted by even your keenest readers<\/li>\n<li>it is easy for people to collate different editions in their inbox\u00a0if they have the same subject<\/li>\n<li>it helps build your brand &#8211; just a glance at the subject reminds people of you without them reading it<\/li>\n<\/ul>\n<p>Thinking of enewsletters you receive, do you prefer ones with a consistent subject line?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The subject line of an email\u00a0is an important factor in getting it read, and that is no less important for an enewsletter. Personally, I think it is useful to start the subject the same way for every edition of your newsletter.\u00a0I suggest using the name of your business or newsletter as the subject You can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[57],"tags":[992,222,749,77,223],"class_list":["post-1359","post","type-post","status-publish","format-standard","hentry","category-newsletter-content","tag-consistent","tag-email","tag-line","tag-newsletter","tag-subject"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1359"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1359\/revisions"}],"predecessor-version":[{"id":1366,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1359\/revisions\/1366"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}