{"id":1260,"date":"2010-10-09T16:50:36","date_gmt":"2010-10-09T05:50:36","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1260"},"modified":"2010-12-14T13:58:45","modified_gmt":"2010-12-14T02:58:45","slug":"enough-naming-but-not-too-much","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2010\/10\/enough-naming-but-not-too-much\/","title":{"rendered":"Enough naming but not too much"},"content":{"rendered":"<p>Have you heard about using keywords to help search engines find you online? And considered that your business and\/or product name is a critical keyword to get noticed?<\/p>\n<p>I have often read about including <a title=\"Keywords in promotional articles\" href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/06\/keywords-in-promotional-articles\/\">keywords<\/a> and business names in articles, newsletter and blog posts, and sometimes it even tells you how many times to include such words*.<\/p>\n<p>Instead of some &#8216;magic&#8217; number of times to use a word, I suggest writing it so the article is interesting and worth reading. Overuse of a keyword becomes obvious as a ploy and the writing then looses some of its credibility as a source of information.<\/p>\n<p>In particular, how often can you mention a company name before someone stops reading it? <!--more-->Here are a couple of tips for use of a name in an average article, \u00a0blog post or web page\u00a0(so about 500 to 600 words):<\/p>\n<ul>\n<li>do not start every paragraph with the name, and preferably only start one paragraph this way<\/li>\n<li>generally, once per paragraph is enough. I would only break this rule if necessary for clarity (e.g. &#8220;Word Constructions produces content for Acme Coyote. It is a big company. It also prepares it&#8217;s annual report&#8221; is getting confusing with <a title=\"careful with pronouns\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/04\/he-isnt-a-good-start\/\">the word it used so often<\/a> so a repeat use of a business name would help)<\/li>\n<li>if the <a title=\"Style Guide definition\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/02\/style-guides\/\">business style guide<\/a> allows it, use a less formal version of the name after the first use &#8211; for example, only use &#8216;Pty Ltd&#8217; the first type or use initials for subsequent mentions<\/li>\n<li>the name doesn&#8217;t have to be in every paragraph &#8211; try for at least one without the name included<\/li>\n<\/ul>\n<p>* I won&#8217;t repeat those numbers partly because I didn&#8217;t bother memorising them but mostly because they are meaningless &#8211; compare if I said &#8216;add 2 tablespoons curry powder&#8217;. In a huge pot, 2 tablespoons may give a very mild curry but in a tiny saucepan it may burn your tongue! I&#8217;ve never seen an article qualify how long the article is for the number of suggested keyword repetitions&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard about using keywords to help search engines find you online? And considered that your business and\/or product name is a critical keyword to get noticed? I have often read about including keywords and business names in articles, newsletter and blog posts, and sometimes it even tells you how many times to include [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[321,59,60],"tags":[713,998,647],"class_list":["post-1260","post","type-post","status-publish","format-standard","hentry","category-marketing","category-web-content","category-writing","tag-article","tag-keyword","tag-name"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1410,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1260\/revisions\/1410"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}