{"id":1090,"date":"2010-06-24T16:15:26","date_gmt":"2010-06-24T06:15:26","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1090"},"modified":"2010-07-01T18:18:24","modified_gmt":"2010-07-01T08:18:24","slug":"keep-your-webite-looking-fresh","status":"publish","type":"post","link":"https:\/\/wordconstructions.com.au\/blog\/2010\/06\/keep-your-webite-looking-fresh\/","title":{"rendered":"Keep your website looking fresh"},"content":{"rendered":"<p>Have you ever come across a website that is obviously out dated? What do you think of it when you do?<\/p>\n<p>I recently came across two extreme examples of this&#8230;<\/p>\n<ul>\n<li>under the heading of &#8216;latest investment news&#8217; was a link to some reports with the most recent dated April 2008!<\/li>\n<li>an online shop had banners and text stating &#8216;new version to be released mid 2009&#8217;<\/li>\n<\/ul>\n<p>Those sites didn&#8217;t impress me at all!<\/p>\n<p>While <a title=\"fresh web content\" href=\"http:\/\/wordconstructions.com.au\/blog\/2007\/10\/web-content-tips\/\" target=\"_blank\">adding content regularly is good practice for a website<\/a>, there are also some ways to avoid your content being obviously old:<\/p>\n<ul>\n<li>avoid &#8216;page last updated&#8217; foot notes &#8211; even if it is perfectly reasonable to not update contact details for example, it looks wrong to say that page is 5 years old! Add a date to the content itself if it needs the date for context<\/li>\n<li>avoid adding a date to copyright symbols. Although your <a href=\"http:\/\/wordconstructions.com.au\/blog\/2007\/11\/copyright-or-copywrite\/\" target=\"_blank\">copyright<\/a> applies from when you created the page, a date ages the page and it is easy to miss updating it each January<\/li>\n<li>if you are unsure of when something will happen, be vague rather than specific. So &#8216;new version underway&#8217; or &#8216;give us your details and we&#8217;ll contact you when the new version is available&#8217; are better than &#8216;new version launched 1 July&#8217;<\/li>\n<li>do a search of your site for &#8216;2008&#8217;, &#8216;2007&#8217; and so on then make sure you update as appropriate<\/li>\n<li>be careful of what tense you write in. For example, &#8216;from 1 July we will sell whatsits&#8217; will be dated in August\u00a0whereas &#8216;whatsits\u00a0on sale\u00a0from 1 July&#8217; can be used in June and August. Adding a year to either sentence will date it if you leave the text for more than a few months, of course!<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever come across a website that is obviously out dated? What do you think of it when you do? I recently came across two extreme examples of this&#8230; under the heading of &#8216;latest investment news&#8217; was a link to some reports with the most recent dated April 2008! an online shop had banners [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[397,1072,956,245],"class_list":["post-1090","post","type-post","status-publish","format-standard","hentry","category-web-content","tag-content","tag-dated","tag-fresh","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"predecessor-version":[{"id":1094,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/1090\/revisions\/1094"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}