{"id":2224,"date":"2011-06-08T14:31:48","date_gmt":"2011-06-08T04:31:48","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?page_id=2224"},"modified":"2014-09-28T12:16:54","modified_gmt":"2014-09-28T02:16:54","slug":"starting-your-style-guide","status":"publish","type":"page","link":"https:\/\/wordconstructions.com.au\/blog\/starting-your-style-guide\/","title":{"rendered":"Starting your style guide"},"content":{"rendered":"<p><strong>How well do you maintain your business brand? Do you find it hard getting suppliers and your team to be consistent with even the smallest details?<\/strong><\/p>\n<p>A business brand is more than having a logo and tagline. <a href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/02\/branding\/\">Your brand is the sum of everything your business does<\/a>, from how you great customers and the colours of your website to the word you write in emails, instructions and marketing materials.<\/p>\n<p>Your\u00a0brand is built on consistent messages being presented.<\/p>\n<p>But how can you keep your brand and style consistent time and again?<\/p>\n<p>The simple answer is to have a style guide that specifically suits your business and your audience, and then making that style guide mandatory for suppliers and team members.<\/p>\n<p>An off-the-shelf style guide or manual may help but will not factor in your clients&#8217; preferences, let alone specifics like your brand names and colours. So you are better of putting the time and money into a personalised style guide, either by using a template or writing your own style guide.<\/p>\n<p><em><img decoding=\"async\" class=\"alignright\" title=\"style guide eBook cover image\" src=\"http:\/\/www.wordconstructions.com.au\/ebook\/images\/style_guide_ebookLR.jpg\" alt=\"Declaring your business style - a style guide eBook\" width=\"150\" height=\"195\" \/>Declaring your business style<\/em> gives you tips on making an effective style guide. You will learn the first steps to creating your own style guide, as well as use a list of topics that are common across most industries.<\/p>\n<p>Click the &#8216;buy now&#8217; button below and get started on your style guide today &#8211; it won&#8217;t get any easier if you wait!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How well do you maintain your business brand? Do you find it hard getting suppliers and your team to be consistent with even the smallest details? A business brand is more than having a logo and tagline. Your brand is the sum of everything your business does, from how you great customers and the colours [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2224","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/pages\/2224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2224"}],"version-history":[{"count":4,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/pages\/2224\/revisions"}],"predecessor-version":[{"id":4828,"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/pages\/2224\/revisions\/4828"}],"wp:attachment":[{"href":"https:\/\/wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}