Have you heard of a call to action? Have you got any idea what marketers and the like are talking about when the use this term?

While many people find marketing a bit wishy-washy or over-the-top at times, things like a call to action are important to understand for anyone trying to promote something ( a business, a blog, an event, and so on).

So, what is a call to action? It’s simply where you tell people what you want them to do. Examples are ‘buy now’, ‘call us for a quote’, ‘visit our website for details’, ‘visit us on the day’, ‘book here’ and ‘enter your email to subscribe’.

Adding a call to action generally gets much better results than just giving information. A call to action reminds interested people to actually do something and makes it easy for them in that you have told them what the next step is.

For simplicity, one call to action is enough in most ads and emails although a secondary (unspoken) call may be included such as ‘call us on 1234’ being followed by a URL.

Does all your marketing material include a call to action?