Last month I wrote about selecting good business partners, so it was interesting to come across an article about presenting your business as a ‘good catch’ – in other words, making your business stand up to the type of close scrutiny to put on others.

So how good a catch do you think your business is? What areas most need some finesse to truly stand out?

Some of the areas I’ve covered in the past include

• written branding
• Content as part of your brand
• consistency of contact details
• branding little details
• choosing a name
• online forms (complaints & feedback)
• style sheets