Last week, I heard Valerie Khoo speak about her new book, Power Stories, within a ‘booked for lunch’ webinar.

She summarised the eight stories she covers in her book, being stories that are important to know and tell to make a successful business (or organisation or project).

I tweeted tips throughout the webinar, as I do, but thought I’d expand on one aspect of her talk here as well.

The first story is your passion story.

As I shared a few weeks ago, I started my business to share my writing skill. It was designed around two passions – flexibility to be with my children and the drive to have clear communications all around us.

I like helping people not only write well but to communicate effectively. The difference between ‘you can buy widgets from us’ and ‘you will get back two hours a week once we install a widget for you’.

Sharing my writing skills isn’t my passion story. Helping others communicate clearly and effectively is my passion – writing copy for others is just one way I put my passion into practice.

Valerie made it very clear that it is a valuable use of time to sit and articulate your passion story.

Do you know your passion story? Are you telling it enough?

My copy of Valerie’s book arrived today – a sneak peek had me hooked, too, so I am really looking forward to sitting down and reading this book.

I intend adding a review of the book once I’ve finished, but I may well end up sharing various tips from it as I go, too.