The subject line of an email is an important factor in getting it read, and that is no less important for an enewsletter.

Personally, I think it is useful to start the subject the same way for every edition of your newsletter. I suggest using the name of your business or newsletter as the subject

You can add a date or specific subject as well, but a consistent start is helpful because:

• it is easy to identify as your newsletter whereas varied subjects may get deleted by even your keenest readers
• it is easy for people to collate different editions in their inbox if they have the same subject
• it helps build your brand – just a glance at the subject reminds people of you without them reading it

Thinking of enewsletters you receive, do you prefer ones with a consistent subject line?