Just a quick reminder to keep things up to date – or avoid anything that makes the date obvious.

Today I heard a radio ad offering 10% off everything until the end of March. Two days ago, that would have been an effective call to action; today (being the 1st April) means I have 12 months to take up the offer.

My assumption is that the business didn’t mean the ad to be run today and don’t really want to run their sale for 12 months! Whether it was error or belatedly providing the required airtime by the radio station, it is a good reminder to check dates carefully!

Have you come across any funny faulty dates?