Where blogging can lead you…

When writing a blog, you know that anyone could be reading it – in fact, you hope someone important (important to you and your business) will come across it and bring you some tangible results. But it is easy to forget how public our blogs are and how what you write can count.

Kylie of Tilda Virtual got some great feedback from her blogin February – she gave a genuine review of QuickBooks and they surprised her by reading the post and calling her to thank her.

That’s not to say anyone should write posts to attract attention instead of giving good information and/or opinions (as that can backfire as it is less interesting to read.) It does mean that each post should be relevant, accurate and written honestly – this builds your credibility and is more appealing to read, plus it may just bring in some unexpected results like Kylie’s.