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Making Use of your USP

by Tash Hughes of Word Constructions (www.wordconstructions.com

Every successful business has a Unique Selling Point (USP) or else they would just be lost in the crowd.

A USP is what differentiates your business from other businesses doing the same or similar things to yours. It takes time and effort to determine what your USP is, but it won’t help unless you make use of it.

Some key uses of your USP are outlined below.

  • Make your USP brief and catchy so it can be your tag line. Every time people see your logo or name, the tagline will tell them what makes your business special.

  • Make every ad about your business mention the USP, both directly and indirectly. If your USP is personal service, your ads could include comments such as “personal service”, “we listen”, “tell us what you need” and “visit your premises”.

  •  Think of your USP as you plan your website - make each page support the USP in some way

  • Whenever you are unsure about what to do in your business, look at which option fits the USP best and take that one

  • Have your USP in big letters above your computer or near the cash register so you are always reminded what is important

  • Include your USP in your spoken blurbs, too

  • Use your USP in signatures for emails and online forums.

  • Include your USP on the thank you pages of your site (the page that shows after a customer has purchased from you) to remind them why they bought from you

  • Print some stickers of your USP. Maybe stick them on your bumper bar, folders and even the kids' school bags.


Tash Hughes is the owner of Word Constructions and is available to solve all your business writing problems! From letters to policies, newsletters to web content, Word Constructions writes all business documents to your style and satisfaction.

This article is available for free use on your web site or in your newsletter.

It must be acknowledged as written by Tash Hughes of www.wordconstructions.com.au and copyright remains the property of Tash Hughes.

Please notify us of your use of this article or to request information on commissioned articles.



© 2003, Tash Hughes