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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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Xmas

Sending a Christmas message

Putting some Christmas cheer in an envelope

We’re heading for Christmas and most businesses are trying to be prepared for the December rush.

Many businesses send a Christmas email to their customers, supporters and suppliers so here are some tips for writing your email…

  • if possible, use the person’s name so your Christmas message is personal
  • even if your usual business communications are formal, make this message casual and clearly from you – you are sending the email in appreciation and to share goodwill, so don’t think of it as a business document. However, spelling, grammar and making sense are still basic elements of your email
  • if you and/or your customers are not Christian or simply don’t believe in Christmas, send a “season’s greetings” message instead. Even better, make it an “end of year” message
  • keep it short – this isn’t the time for a sales pitch or news, just give your best wishes and leave it at that
  • still include the basics of a good email – useful subject line, unsubscribe details (if you are using a list rather than truly personal emails) and contact details
  • put your message in the body of the email, not as an attachment or in a graphic

Adding some cheery graphics and/or colour is nice, but not essential; if you do add graphics, make sure the email doesn’t become too big.

Christmas already!

Can you believe I just received an email about Christmas? And it’s only mid March!

Ok, it was a request to fill in a survey about Christmas in your business  – a survey where the answers will be used to provide information to magazine readers preparing for Christmas. So it is reasonable to mention Christmas this early, but it still shocked me!

But it does raise the question – how soon do you plan for major events in your business? Not just Christmas, but Easter, change of seasons, new financial year, awareness weeks and so on that are relevant to your business in some way.