Posts Tagged ‘website’

Learn about web hosting

Wednesday, August 3rd, 2011

A web host offers you some space (memory) on a server that is connected as part of the internet so that anything you put on that space is available over the Net. You must have a host if you want a website people can access, although you can restrict that access on some or all pages if you want.

Where to start… there are a lot of web hosts out there so limit yourself to looking at a small proportion of them and getting a short list for detailed comparisons (see list below for things to consider). Here are some tips on finding some web hosts to look at:

  •  ask around other business people you know for their recommendations (positive or negative) – or use social media contacts for the same question
  • use a search engine to find some hosts, but narrow the search a little with terms like ‘business web hosting’, ‘australian hosting’ or ‘secure small business hosting’
  • look for mentions of hosts in your favourite blogs and social media channels
  • look around your networks (not just business networks) for any hosts you already know
  • if you belong to a group or support a charity, look at the list of recent supporters as a web host may be been generous
  • web designers often know web hosts and/or have arrangements with hosts to make it easier – in other words, your designer will set up the hosting for you and install the site as well. This can be convenient but be sure the hosting is accessible to you so you have control after you finish using the designer’s services

Some points to consider about web hosting:

  • Particular comparison points when choosing a package are number of email addresses included, storage space (how much stuff you can put on their servers), monthly data transfer (relates to how many visitors your site can manage), redirected domains and programs allowed (e.g. you need MySQL for most blogs and a means of gathering your stats).Read up on some terms before making comparisons might make life easier.
  • make sure the host has a reasonable or better level of security on offer
  • choose a reputable host with a good package rather than worrying about how local they are
  • you do not have to register your domain name at the same place as you get your hosting – I have seen a number of places discount one to hook you into the other under the implication you must do both. Likewise, you can arrange your own hosting separate from your designer
  • seriously look around – there are hosting suppliers who charge an arm and a leg for less than what others provide at reasonable rates
  • free hosting is on offer but it usually comes with hidden costs such as fewer features and a long, difficult URL – do you want to promote www.someonesdomain.com/yoursite or www.yoursite.com.au? For $60 or so a year, you can have your domain, many features and full control over your site so think twice and twice again before taking any free hosting plans
  • it’s ok to ask existing clients of a host about their experiences – I did this for digital pacific last year and was given multiple stories of good service and no downtime (i.e. the websites were not offline because of problems with the hosting)
  • most hosts will allow you to upgrade your package later so start with a low use package to get going and see what you need.

For what it’s worth, I have used MultimediART for some years and had great service but some down time and lack of notices, Digital Pacific with advance notices, no downtime and good service and Jumba with no issues (and no real test of their service). All Australian and priced for value.

This post is part of Word Constructions’ Setting up a website series
1. having a website helps more than you
2. what’s involved in setting up a website?

6 steps to getting a website online?

Monday, August 1st, 2011

Welcome to the first in a series of posts about getting your business online. Even if you are not yet sure you will start a website, the aim is to give you the information to make an informed decision for your business.

Blank screen where your website could beSo let’s start with the basics of what you need to do to get a website up – and let’s make it a decent website that your business doesn’t need to be ashamed of! (We could get a website up in about 10 minutes but it may do more harm than good!)

  1. get a domain name – I suggest doing this even if you don’t add a website for some time. Keep the name for your use and you can use it as an email address even if there is no functioning website yet
  2. get a web host – this means you are paying someone for some space on the internet. There are many hosting packages available, covering various features and a huge price range – it is feasible to get hosting for under $100 a year so look around. We’ll cover hosting options later in this series.
  3. get some information online – you can start with a very simple one-page site that explains who you are and how you cane contacted. You may be happy with that in the medium term, too, but it certainly gets you online while a full site is being developed.
  4. get your site designed – yes that means someone makes it all look nice but it may also mean getting the right programs in place to suit your business needs.
  5. add content to your website – content is critical if you want to get the right message to the right people, and if you want to do well with building your website traffic. Look through my blog for numerous examples of websites let down by poor content – I suggest you plan your content (we’ll cover this during the week, too, but make sure your key pages have great content from the start)
  6. let people know about your website – this is a big ‘task’ and will be ongoing for the life of your site, but there are some simple starting points to action straight away

Does a website seem a little less intimidating when there are only 6 steps? remember that you can (and probably should for many of the steps) get help with the actual implementation of each step.

As a website without a host is pretty hard to manage, the next in this series will be on hosting…

Having a website helps more than you

Friday, July 29th, 2011

A New Zealand study has just shown that businesses with a website are helping their economy – or more to the point, businesses without a website are missing an opportunity to help themselves and their local economy.

So do you have a website?

I’ve written before about the value of a website, and I think it’s importance has only increased with the growth of social media and mobile access and apps, but I hadn’t thought of it as a major factor for a national economy. Results showed businesses with an online presence had significantly more sales and profits – who’s going to argue with increased profits!

As great as it is to grow your business with a website, I found it staggering that 70% of those without a website have no intention of getting one. I understand that not everyone is comfortable with technology (but you can get people to set it up and mange it for you) and time is a big factor for small business (hey, I have four kids and a business!) but a basic online presence is just so important.

Over the next week or so, I will do some posts about how to get your business online to help business owners who are feeling a bit overwhelmed with it all – and to help the Australian economy!

If you have any questions about getting online, now is a great time to ask!

 

Add the little touches

Thursday, June 9th, 2011

This week I have come across two very different examples of customer service.

First, I went to a website and found a problem so wanted to contact them. Finding their contact page was easy enough but it had four compulsory field titles (name, email, subject and message) but only three text boxes so there was nowhere for me to actually type a message. Worse, there was no ‘submit’ button either so I couldn’t send a message to them.

Yes, their focus is on getting online sales rather than answering specific queries but the lack of care about letting me contact them left a sour taste in my mouth.

Separately, I have unsubscribed from two ezines this week (yes, my emails are mounting up so I’ve been sorting and unsubscribing this week) where I was pleasantly surprised by the final unsubscribe page. In different ways, both sites gave me the opportunity to report the people sending me the ezine as spam – in other words, they were asking if I was unsubscribing because I never asked for their ezine.

To me, that is honest and upfront. It gave me the impression that they care about doing the right thing and not wanting to spam people. Many people don’t care about someone who unsubscribes as they are gone, but by treating me nicely they have left me with a good feeling about them.

Have you tried using your contact form and unsubscribing from your own newsletter or blog subscription? If not, perhaps it’s time you give it a go…

Those little touches to your website and customer service leave a lasting impression on people. What sort of lasting impression does your website leave?

Influencing search engine results

Tuesday, May 3rd, 2011

Having a website is of little business value unless it is getting seen by people, and preferably the type of people will buy your goods or service.

The March survey of small businesses showed that about two thirds believe search engines is the key means of finding new customers. Now that may be more or less applicable in your industry or in Australia vs the USA (the survey was in the USA only), but search engines do account for a reasonable amount of website traffic.

Which means that making your website as attractive as possible to search engines is important. (more…)

Make it clear what you do

Saturday, February 12th, 2011

What does your business do? Would I be able to answer that question after reading your website or brochure?

You may be surprised that many businesses do not clearly state what they don on their website. Some just assume everyone knows, others try to be clever and use fancy words and others appear to like being mysterious and/or aloof. And that’s not counting those sites that try to tease and get your details before they really disclose anything - I just can’t trust that sort of site.

Why do I think it is important to be clear about what you do?

  • make life easy for your potential clients – clarity saves them guessing or searching for the information
  • using the appropriate words (i.e. keywords) will help search engines find and rank you
  • save yourself being contacted by people who are after something you don’t offer
  • it builds credibility – you are open and honest rather than trying to be impressive

Some people argue that effectively hiding information throughout the site means people have to read more pages to find their answers (for example the home page, about us page and services page to find out if you offer what hey want). My answer to that is that many people won’t  bother and will look elsewhere, and even if they do, is wasting a client’s time showing them much respect or valuing them at all?

So how can you make this clear?

  • add an informative tagline to every page of your site
  • make it the first sentence on your site for real clarity
  • use commonly accepted words to describe your services at least once – if you use unusual terms by choice, perhaps simplify it on your about us page
  • have a list of your services if there could be doubts. For instance, a beautician might list she offers waxing, facials and manicures but not pedicures and a legal firm might list they do contracts, employment agreements, family law and business advice (the implication being they don’t do criminal law)
  • note who you service. My tagline is ‘for all your business writing needs’ which clearly shows I write for businesses rather than writing fiction or being a journalist
  • be specific “we help people” doesn’t say much but “we help homeowners prepare for sale” and “we help families care for their elderly loved ones” are much more informative (to humans and search engines)

So maybe look at your materials again and think about whether you are clearly stating what you do.

Lint & lollies in your website?

Wednesday, October 20th, 2010

Have you ever seen the lint, lolly wrappers and old (hopefully unused!) tissues in the bottom of a handbag due for a clean out?

Lea uses that analogy for websites – many have too much old clutter that is hard to find, but are greatly improved by a tidy up. I like the analogy and it reminded me of a particular website.

The AvSuper website was old when I first started helping the fund with their communications. Initially, I left the site alone and made corrections and updates as required. Even I had trouble finding things on the site and much of it was even repeated on various pages. It really was like a handbag that hadn’t been cleaned out in a long time.

Once we reached the point of having the look refreshed, I was then able to reorganise the information and make the site more user-friendly. My main priorities were:

  • make information easy to find through simple navigation
  • have information on the site only once (creating a smaller site to search, manage and update) and use hyperlinks to share it
  • keep things simple and not overwhelm people with unnecessary pages and information

So how long is it since you cleaned out your website? Is there a lot of useless information still there that could be deleted? Do you need a refreshed look or some content changes?

PS Of course, this just reminds me I need to make time reviewing my site, too!

Keep your website looking fresh

Thursday, June 24th, 2010

Have you ever come across a website that is obviously out dated? What do you think of it when you do?

I recently came across two extreme examples of this…

  • under the heading of ‘latest investment news’ was a link to some reports with the most recent dated April 2008!
  • an online shop had banners and text stating ‘new version to be released mid 2009′

Those sites didn’t impress me at all!

While adding content regularly is good practice for a website, there are also some ways to avoid your content being obviously old:

  • avoid ‘page last updated’ foot notes – even if it is perfectly reasonable to not update contact details for example, it looks wrong to say that page is 5 years old! Add a date to the content itself if it needs the date for context
  • avoid adding a date to copyright symbols. Although your copyright applies from when you created the page, a date ages the page and it is easy to miss updating it each January
  • if you are unsure of when something will happen, be vague rather than specific. So ‘new version underway’ or ‘give us your details and we’ll contact you when the new version is available’ are better than ‘new version launched 1 July’
  • do a search of your site for ’2008′, ’2007′ and so on then make sure you update as appropriate
  • be careful of what tense you write in. For example, ‘from 1 July we will sell whatsits’ will be dated in August whereas ‘whatsits on sale from 1 July’ can be used in June and August. Adding a year to either sentence will date it if you leave the text for more than a few months, of course!

Work like ours…

Tuesday, May 25th, 2010

How would you react to a website like this?

“we treat the floor and work like ours. We are trying to keep it in cheapest price. If you online quotation we give you 5% discount.”

As key phrases about their benefits on the homepage of a website, the above statements really need some work.

What’s worse is the page title for their homepage includes ‘ploors’ instead of floors.

We came across this site as potential customers, and to be honest we’re reluctant to even get a quote after seeing such errors (trust me, there are many , many more with the site!) They are local and we’d prefer to use a  local small business so it just proved to me again how big an impact bad writing can have on your business.

In this case, I suspect English is not their first language and I understand it isn’t an easy second language. At the end of the day, though, do they want people to accept their limitations in English or do they want more customers via an attractive website?

If you struggle with written English (because it is not your first language or any other reason), it really is worthwhile getting someone else to check your writing and edit it for you.  An English speaking friend may not get it perfect, but will probably do better than the website I mentioned above. Then get some professional help as soon as you can afford it – even if you have to do it in stages.

Oh, the above sentences would be much more effective as “We treat your floors like our own. We keep our prices as cheap as possible. Get an online quotation for a 5% discount!”

So would you try this business based on their website, or would you go elsewhere?

Making content web friendly

Thursday, February 11th, 2010

Websites are about information so it makes sense that you need to provide good content if you want your website to be successful.

Obviously, a site with fantastic content that is hard to find can only have limited success so there needs to be a balance between the content and the site itself being user friendly.

Without going into web design aspects of a site, here are some of my top tips for making your web content usable and attractive:

  1. keep each page focussed and a reasonable length (300 to 500 words is usually ideal). If there is additional information that could potentially help some site visitors, put it on a new page and link to it rather than putting everything into one page.
  2. use headings and sub-headings. There are a number of reasons for this – it makes the text visually more apepaling, is easier to skim read, helps focus and define sections of text and can help with search engines (especially if you use heading styles rather than manually adding font styles).
  3. use white space. For example, I am adding an empty line between each of these bullet points so it is easier to see the difference between them and the page doesn’t look so text heavy.
  4. don’t feel your website has to explain everything. I have had many clients who put too much information into their text ‘just in case’ a client wants to know those details. People get bored and/or overwhelmed by too much details, especially on websites, so keep it simple by giving the important details. You can always link to the fine details or encourage them to contact you for them.
  5. web content is not like a novel, or even a school essay, so get to the point fast. A beautiful introduction may be very nice but will frustrate someone who is trying to decide if you can provide the service/product they are after. If a long introduction and sales pitch means the real informatoin is so low on the page you have to scroll to read it, you can bet not many people will actually read it.
    So prioritise your information and put the important bits first.
  6. Keep your content fresh, up-to-date and error-free. Spend some of your website maintenance time adding new content and reviewing the current site (for instance, when did you last check for faulty links on your site?)
  7. Write for human beings, not search engines. That means don’t add too many keywords and concentrate on providing useful information rather than trying to impress a search engine.