» webcopy http://wordconstructions.com.au/blog Wed, 08 Feb 2012 23:30:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Branding http://wordconstructions.com.au/blog/2008/02/branding/ http://wordconstructions.com.au/blog/2008/02/branding/#comments Mon, 25 Feb 2008 04:41:30 +0000 tashword http://wordconstructions.com.au/blog/?p=320 Branding is a big subject, covering how you use your logo through to how you give a presentation. But did you know that the words you use in documents, on websites and in presentations also form part of your brand?

For instance, if your brand is to be young and funky, you don’t want webcopy that reads “In our experience, prospective partnerships are best developed through a commonality of interests…”

Some factors to consider to ensure your written communications enhance your brand are:

  • using language to suit the audience you want to attract
  • use Australian spelling and conventions if your brand is ‘Australian owned’
  • point of view – do you say ‘you’ or ‘clients’?
  • how do you write the business name? Can you abbreviate it under certain circumstances?
  • the tone – casual, formal, academic, legal
  • the focus – business people, families, students, employers, professionals, etc

This can all come into preparing a style guide, too.

]]> http://wordconstructions.com.au/blog/2008/02/branding/feed/ 3 A change is as good… http://wordconstructions.com.au/blog/2007/11/a-change-is-as-good/ http://wordconstructions.com.au/blog/2007/11/a-change-is-as-good/#comments Tue, 13 Nov 2007 00:08:22 +0000 tashword http://wordconstructions.com.au/blog/2007/11/a-change-is-as-good/ As a professional writer, most of my work is commercial – I write business profiles, articles, webcopy, brochures, letters and so on. But every so often, I write something completely different, and I love the variety.Beach holiday

Recently, I have have had a few ‘different’ projects.

First, I wrote some letters to help out Santa as he likes sending Australian letters to Aussie boys & girls (instead of talking about snow and ice) – personalised letters from Love Santa are definitely professionally written, lol!

QuickCrafts Onlineis producing a set of books for children about Australian animals and I have been editing the stories to suit the under 5 age group – although I always write in simple terms, I had to use even simpler vocabulary and ideas for that age group!

Real Mums is about reality parentingso they wanted some Santa letters for Mums. These were fun as they need to be humourous and aimed at Mums while maintaining a Santa feel in case the kids read mum’s mail!

It is fun to be involved in projects with such different types of writing!

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