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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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Measuring your business…

I just came across a blog post about why you need to measure performance which seems like a good starting point for all small business owners.

It’s a good question – I mean, if you don’t measure your success in various areas of your business, how do you know you are actually succeeding? Or how will you know that there is a so-far-minor problem in one area before it turns into a major issue for you and your business?

Yes, it is important to keep on top of where you are at in all areas of business, but I liked the suggestion in this blog post that it is better to start monitoring one or two key areas now than to wait “until I have enough time” to set up measuring programs for everything important to your business.

Why start small with your measuring when the whole picture is so important?

  • it is easier to do so it’s more likely to actually happen!
  • starting with one area will teach you skills and make a wider scale measurement easier later
  • data in one area can be dealt with – once that area is working well, you can focus on another area. Compare that to trying to fix 6 areas at once whilst also trying to manage clients and general business tasks
  • improving one thing often has a flow on effect to other areas anyway
  • you’ll gain confidence and belief in measuring that will inspire you to make time for more over time

So my question is – how often do you measure your business performance? Which area do you think most needs assessment right now?

Finding material to blog about

Some days, words will just flow onto your blog, but there are times when it is harder to know what to write about. It’s normal to have days where we’re less creative, or are tired, or overwhelmed or a multitude of other things that get in our way.

A week or so ago, I looked at a new blog – well, newish as it replaces a previous blog by the same person – and noticed a few spelling errors. Knowing the blogger, I let her know about them and thought nothing else of it. A few days later, I noticed that Melissa had added a new post in which she talked about fixing those errors I had pointed out and the importance of proof reading.

This reminded me of how we can find blogging (or article or newsletter, etc) topics from the simple events that happen in our business and personal lives. Small events can remind us of important things or create a useful learning tool. So here are some suggestions for next time you are stuck on what to write…

  • questions clients have recently asked you – e.g. I recently explained bleeds to a couple of clients and I have been asked if I do editing of articles (which I do!), and both of those could become a blog post
  • tips you come across from other business people – for example, I shared some decluttering tips I gained from a workshop I attended
  • mistakes you see in others’ work – not as a means of criticising others, but as a means of learning from their mistakes
  • turning points and changes in your business – either just to let people know of them, or as a means of teaching others alternatives

By including little things in your list of ideas is a good way to increase the amount of topics you have to write about.

Use your words wisely!