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Advertising the past is pointless

I just received an email newsletter – one I’ve been considering unsubscribing from anyway – which amazed me. It had a very long introduction, then some ads and then a list of seminars they are running.

However, the first two seminars listed were in December 2008! And the third was for today!

Ok, today’s one would have some hope of attracting some extra people to the seminar, but what is the point of advertising something I can’t go to no matter how much I would like to? It wasted their time and mine for absolutely no gain – in fact, it has annoyed me so I’m less likely to believe in what they say.

Once an event is finished, there is really no point advertising it – as far as I know, no one has invented a time machine yet! Discuss how good it was, lessons learned or give testimonials afterwards by all means, by advertising it may hurt your business more than help it!