If you don’t believe me, think about how you feel when you are ‘treated like a number’, someone pronounces your name poorly and you get a letter with your name wrong in some way.

I once got a letter that referred to Mr T Hughes, opened with Tash and had Mrs Hughes on the envelope. I didn’t like being called Mr but the lack of care shown by the inconsistency was very poor.

Getting people’s names right is a sign of respect, and in business it also shows attention to detail matters to you. So consider the following tips:

• check the spelling of someone’s name before you send a letter or email – and use their spelling even if you don’t like it
• personalise where possible – if sending a letter or email, consider adding their name to the subject and/or body as well as in the opening line
• think about what form to use – title and surname or just first name for instance will depend on your audience and your business style. Note if they have shown a preference for one style then make sure you use that style.
• if you are not sure of gender from the name, avoid using terms that indicate gender as getting it wrong can be offensive
• never make fun or joke about someone’s name, even if you think you have a friendship, unless they have done so first – even then I would hesitate before joking about their name
• wait to be invited to use a nickname or abbreviation. So many people meet a Michael or Jonathon and start saying Mike and Jon, but if Michael hates Mike it will not impress him at all. Besides, nicknames are personal and often reserved for friends
• ask how to pronounce their name if you are not sure – people don’t mind helping but may resent errors
• do your best to remember names, especially at networking events or if a client introduces you. There are many techniques for improving your name memory and it is a valuable skill to have

PS On a humorous note, I received a phone call a few days ago where the person asked “Is that Mr Tash Hughes” (badly pronounced)
I answered “No” thinking – do I really sound like a Mr?
Next question “Can I speak to Tash Hughes?”
My answer “You are – I am Tash but I’m not Mr.”
“Oh, I thought you were a boy, Goodbye” and hung up!

• for the word I – this word must always be written as a capital letter, to do otherwise looks out of place and attracts attention to the lack of attention to detail. As part of an SMS message, I might accept it, but I leave websites where they repeatedly use a lower case i
• to start a sentence – this helps make it clear it is a new sentence and this in turn makes it easier to understand the message and individual ideas
• for all proper nouns – that is, any word that is the name of something specific for example Tash, Melbourne, Australia, Australians and Word Constructions. It does not include generic names such as mothers, business owners, writers, city or students.* Note that the word I is actually a proper noun so my first point is covered here but it was worth a separate point!
• in acronyms – where just the first letter of each word is used to represent the name of something. For instance, the ATO represents the Australian Tax Office and ASAP represents as soon as possible. It doesn’t matter if the full title uses capitals or not, acronyms generally use capitals (sometimes a business may choose to brand themselves with a lower case acronym)
• the start of speech, even if it is not the start of a sentence. For example, she said “We must pay attention to the use of capital letters.”
• days of the week and names of months, as well as names of specific periods of history (e.g. the Second World War, the Depression)
• titles of books, articles, movies and so on can be written in title case (e.g. Full Moon Rising) or just with a starting capital letter (e.g. Confessions of a supermom)

Capitals letters are sometimes also used within names (e.g. AvSuper, MacGregor), in scientific terminology (e.g. E. Coli, Eucalyptus, cyclone Tracy) and where two words have been abbreviated into one (e.g. eLearning.)

There are variations in some of these rules, especially if you travel to another country but using these guidelines will avoid any major errors!

* The use of a generic noun as a proper noun requires a capital letter, too. So while mothers is written in lower case, a capital letter applies in the following sentence: Mary said “Hello Mother. How are you?” Likewise, you may write about a library (generic) or the Ashburton Library (specific).

Recently, I have had a few ‘different’ projects.

First, I wrote some letters to help out Santa as he likes sending Australian letters to Aussie boys & girls (instead of talking about snow and ice) – personalised letters from Love Santa are definitely professionally written, lol!

QuickCrafts Online is producing a set of books for children about Australian animals and I have been editing the stories to suit the under 5 age group – although I always write in simple terms, I had to use even simpler vocabulary and ideas for that age group!

Real Mums is about reality parenting so they wanted some Santa letters for Mums. These were fun as they need to be humourous and aimed at Mums while maintaining a Santa feel in case the kids read mum’s mail!

It is fun to be involved in projects with such different types of writing!