As much as I’d prefer to ignore the election campaign, it is here and I have noticed numerous ads around. And I am surprised (as I am at every election, lol!) as how negative much of the campaigning is.

In business and as a writer, I would never criticise a competitor (mine or for a client) to try to win sales. I believe it is much better to show my strengths and abilities instead of showing how good I am at complaining about others – this builds trust in my skills obviously, and lets clients know if I offer a service they need.

Spouting negatives about competitors surely makes me look insecure or bitter or incompetent (because I don’t have enough positives to talk about), or all of them!

Politicians never seem to learn this simple business principle – and it makes me think of politicians as children!

So, don’t copy the politicians, and use positives in your writing!

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