Posts Tagged ‘impact’

Climate Change is a business concern too

Thursday, October 15th, 2009

Today is Blog Action Day, with over 6,000 bloggers writing about  climate change and its impact on our world, and on us.

Maybe climate change, and protecting our environment, is something you think of at home or when choosing to buy local or low packaging options. Many people act as if environmental concerns don’t apply at work or in business, but we all need to think and act sustainably all the time and in all sorts of situations.

As a small business owner, here are some of the things I take into account:

  • amongst other reasons, I work from home because it saves any energy or pollution from commuting to an office somewhere else AND I only have one set of base consumption (e.g. I don’t heat an office and somewhere for my baby; I only need one computer for business and personal use)
  • I choose to reuse paper by using the back of documents and envelopes instead of notepads
  • I buy recycled paper products for printing
  • I email invoices and statements to save paper and printing – the computer is already on so sending an email is close to environmentally neutral
  • I read news items and articles online rather than buying paper versions – and rarely print copies of them
  • I use email and phonecalls as much as possible for communicating with clients – again, this saves using a car or plane for meeting face to face
  • I turn off my computer, printer, etc when I finish for the day, and turn off my screen whenever I leave my desk for a while
  • I close the curtains as soon as it starts getting dark and cold – keep the heat inside saves heating
  • I choose practical promotional items rather than gimmicky things that use resources to make but provide no real value. So I would prefer a pen, notepad, water bottle or bookmark to a plastic bracelet, inflatable toy, flag or fan

I’m sure there’s more as I care about my environmental impact, but the list shows how easy it can be to include environmental ideas into everyday business. While we may not be able to reverse climate change, I think we can slow it down considerably by taking individual responsibility in the little things as well as the big things.

In Copenhagen next month, world leaders will be making some decisions and agreements about topics around climate change. I just hope that everyone starts working on those targets straight away rather than waiting until the deadlines.

What have you done/are you doing in your business to help our planet? What suggestions do you have for other businesses?

Importance of words

Sunday, July 26th, 2009

I have been reading an old newsletter and came across a message I thought I’d share with you – words are important to humans.

Think about the impact of the words you choose and use.

Think about what words have done to/for our world:

  • started wars
  • made people cry (or worse)
  • made people laugh
  • started deep emotional relationships
  • ended people’s lives
  • made people rich
  • given a lot of pleasure (doubt that? Think of your favourite book…)

Think of the impact of words on the careers of

  • ACDC, Midnight Oil, Silver Chair, Michael Jackson and Cold Play – would their music be as popular without their lyrics?
  • Sean Connery, Harrison Ford, Kate Winslet, Cameron Dias and Bud Tingwell – how good would their movies had been without a script or with a mediocre script?
  • Kevin Rudd, Barack Obama, Julia Gillard, John Howard, Winston Churchill and Mahatma Gandhi – a speechless politician wouldn’t get very far
  • your favourite school teacher, sports coach and music teacher all needed words to make a career and help you

So remember the importance of words, and using the right words, when planning your business and your marketing. Don’t be fooled – the words you choose in your promotions and materials will impact on your success – or not.

Words are important so

  • choose appropriate words
  • proof read to be sure your spelling and grammar support your choice of words
  • check how words are perceived, not just what they mean (as a drastic example, the word gay means happy and cheerful but many people perceive it differently now)
  • use as few words as necessary to get the message across – think of words as important and limited

Use your words wisely!