Using topical links and keywords is good for marketing, but perhaps you can’t see how your business can be related to Christmas or other major events.
I wrote about building trust like Santa earlier in the week as a Christmas-related article. Another example of tying in Christmas is to make a list like Santa to prepare for next year’s tax return (note this example has some good ideas but a lot of the detail are US specific and Christmas is closer to their end of financial year, too).
Here are some more ideas for businesses not obviously connected to Christmas to be able to make use of the season in marketing (other than just putting a picture of Santa or a Christmas tree on a webpage anyway):
- make a naughty or nice list relevant to your field. For instance, a list of reasons to proof read or safety equipment for horse riding ae nice lists whilst explaining how to damage your hair or the dangers of sun baking are like Santa’s naughty list
- get into the giving spirit of Christmas – give an amount from each sale to a specified charity throughout December or match client’s donations to a charity
- Santa, his reindeer and boomers all work hard on Christmas Eve so fitness and nutrition people can easily write about how to prepare and maintain their energy
- the reindeer and boomers tie in nicely with animal health and care stories
- anybody selling plants or related services can give alternatives to pine trees for decorating or give tips on caring for a pine tree
- any service provider can of course promote their services as a means of reducing clients’ work load in the busy November/December period
- accountants and bookkeepers can write about the costs of Christmas – tips on avoiding debt, setting budgets, comparing savings systems for next year and so on
- psychologists, counsellors and others can talk about relationships, coping with grief or loneliness at Christmas, dealing with stress, setting appropriate expectations and how to fit everyone’s needs into one day
- anyone dealing with lights (electricians, bike retailers, lighting shops) could probably come up with a message about Rudolph lighting the way for safety
- do some work or sponsoring of a local community group (a neighbourhood house, meals on wheel, elderly club, RSL, etc) to get known locally. You may also be able to use it in a media release, your blog and social media, and possibly in your marketing (e.g. ‘as used by Santa at xyz Christmas party’ or ‘proud sponsor of xyz at Christmas’)
- like some houses have an incredible array of lights and paraphernalia, make your business stand out with a Christmas look – maybe cover your company car with tinsel and reindeer ears and use fake snow on the windows, or make your shop window stand out at night with a beautiful display of lights. Either way will catch direct attention and word of mouth, but again you can add it to a blog, media release, newsletter and a picture on your contact page is a nice touch!
- arrange for Santa to visit and be in your shop or waiting room for set times
That’s just a few I thought of quickly – what other ideas can you suggest or have done?
Coming up, I will write about general topical connections – it’s too much to do Christmas and general topics on one post!
