Posts Tagged ‘ideas’

Building your blog

Saturday, November 28th, 2009

Presumably, if you have a blog you want to build it with content and readers. It isn’t always easy to do, especially over time, so it takes dedication to truly build a blog into something you can be proud of.

 Finding ideas to write about, maximising your topics, building trust, attention grabbing titles, dealing with negative or poorly written comments, and ending your blog posts are all important parts of a successful blog. 

Recently, Raivyn gave some advice for anyone wanting to make money from a blog (or blogs) – some of that advice applies to all blogs whether their aim is to make money, share ideas, promote a business or anything else.

The points I most liked (rewritten into my own words and comments) were:

  • keep writing – even if uninspired, you need to write to build the habit and experience
  • find your own blog rules – some blogs have very short posts, some have long posts and some find a combination or middle ground works best. Instead of writing to a formula number of words, find what works for you and your readers. And apply the same logic to frequency, style, running carnivals, inviting guest bloggers, and so on.
  • keep your credibility – recommend products/services/etc that you truly think are worthwhile, not just those paying a commission or giving you a reciprocal link.
  • write for your readers – this may not be so important for a personal blog, but to make money (directly or indirectly) you need to write what potential customers want to read about in a way they find interesting and useful. Knowing your audience is a key part of any good writing

Good luck with building your successful blog!

Boundaries between home & work

Thursday, August 21st, 2008

In a traditional job setting, the difference between work and home is fairly clear and easy to see – until you start bringing work home anyway! But when you run a business or have a remote job, it can be harder to spot the difference – and harder to manage things.

Of course, the big question is HOW to manage time! I think the simplistic answer is to set boundaries to maintain control.

From talking to various people, I see two main groups of at home workers – those who get distracted from work by the need to tidy the kitchen, hang out the washing, vacuum the floors and so on, and those who work a lot and find it hard to manage much of the house stuff at all. Which group do you fit into? I have no trouble (well, generally speaking!) getting on with work but end up working too hard and letting the housework slide…

Here are some of my ideas on creating boundaries between business and home, but I’d love to hear your suggestions, too…

  • physically separate your working space from your living space as much as possible – if you are sitting in your work space, don’t do home things and vice versa. My article, separating your home office, may give you some new ideas
  • separate phone lines if you can – then only answer the business phone during business hours, and the home phone during personal hours. Before you assume this is too expensive, consider a VOIP phone as this is much cheaper than renting a second landline
  •  tell clients your expectations/limitations – for example, “We work 10 to 4″ or “we don’t answer phone calls in busy periods”. Kylie of Tilda Virtual went further and actually sacked a client to gain back control of her business and family boundaries!
  • set clear business hours and stick to them most of the time – if clients see you work outside those hours, they will start expecting you to do so. If you do work out of your usual hours, make it clear it is unusual or mask the fact - sometimes I work late at night but program the email to go to my client the next morning so I am not advertising the fact of when I did the work.
  • if possible, use a different email address for friends and family than for business. Set up filters for incoming emails and just concentrate on business emails during business hours.
  • learn to say no to clients or extra work – or at least say it won’t be done straight away. Know how much work you can deal with in a day/week and refuse to overload yourself
  • if you have people visiting you during the day, try putting a sign on the door that says “Business in operation – please call back later for a personal visit” so people can see you are serious about your business hours. If you want, you could leave a pencil and notepad by the door so they can leave you a message

Sometimes it seems impossible to make those boundaries, but the reduced stress and lost time is well worth the effort. Good luck with it!

Use your words and time wisely!

Brilliant conference

Sunday, July 13th, 2008

As I mentioned, I have been at the Business Mums Conference over the weekend and it was brilliant – and not just because the theme was brilliant business and beyond!

I really enjoy being with other people who are motivated, positive and willing to share their ideas and knowledge. That in itself is inspiring and a great source of energy to return to my office with.

There were a number of excellent speakers at the conference and I will share some things I learned over the coming weeks. And will introduce some changes to my business as well.

Although it was not my reason for going to the conference, I also came away with new clients, a door prize and a goodie bag. Imagine coming away from a conference financially ahead of the ticket price – and that doesn’t even count the longer term financial benefit from what I learned and thought of while I was there!

I strongly suggets that if you get the opportunity to attend this or a similar conference that you take it and be willing to make the most of it! For now, I need some sleep!

From conference to blog!

Friday, September 21st, 2007

Writing a blog seems like an obvious thing for a writer to do and it has been on my to do list for some time, but I never had the time to look into it.

 Two weeks ago I went to the inaugral Business Mums Network Conference. It was a fantastic two days and I came out of it with a lot of ideas and plans for my business. Amongst other ideas, was a further incentive to get a blog started, so here it is!

What else did I get from the conference? Well, I am going to change the way my business works so I get more time for writing (which I love) and less time on background communications tasks for my corporate clients. It is important to spend time doing what we love and are good at, rather than filling our hours with ‘stuff’ that may be urgent and even important, but not fulfilling or the most important.

But for now, back to the writing!

Word Constructions