elicit: develop or arouse something.
The sad story will elicit your emotions and responses.
A problem solving team may elicit a solution faster than you alone.
illicit: illegal or otherwise forbidden (perhaps morally or against rules.)
The couple had an illicit meeting during the conference.
Not sure how to remember which is which? Notice that illicit is illegal and ‘wrong’, so it can be considered an ill choice or action.
I looked at a website today that is trying to explain technical terms to enhance their sales – a good concept of course, but if the definitions aren’t clear I think they’d be better off without them.
This is pretty much the first thing on their site:
What is “Domain Name”?
Compared with IP address, Domain Name is a character sign which is like a doorplate number on internet, it’s used to identify and orient hiberarchy of computer on internet.
Ok, English isn’t their first language, but their site is in English so it needs to be understandable in English! Even if we change ‘hiberarchy’ to ‘heirarchy’ it still doesn’t help explain a domain name – and I actually know what a domain name is!
Moral of this story – make sure a definition is easier than the term it is meant to explain! I suggest using the simplest words possible when writing definitions so people can concentrate on the definition rather than the words you use.
P.S. Try my article for a longer but simpler explanation of domain names.
Breath: the process of taking in air to get oxygen into the lungs; the air taken in or pushed out during breathing; small amount of air or wind
Taking a deep breath, she gave her manuscript to the printer
Breathe: the act of taking air into or out of the lungs. Also refers to letting air through a material (e.g. letting red wine breathe or choosing a fabric that can breathe)
It can be harder to breathe at high altitudes.
I have seen a lot of businesses recently offering a proportion of sales or profits to the bushfire appeal, and seen/heard various discussions about this. What thing that has stood out to me is that not everyone understands what a profit actually is, so I think it’s time to discuss it!
The concise Oxford dictionary gives the following definition…
profit: 1. advantage, benefit 2. pecuniary gain, excess of returns over outlay.
Or as a verb, it defines it as bringing or being of advantage.
Profit is different to proceeds or turnover which is the total amount of money coming into your business from customers. If you sell 10 items at $50 each, your turnover is $500 but your profit could be a lot less.
Simply put, profit is the money left over once you have paid all your business expenses. Or you can view it as profit = turnover – expenses.
So continuing from the above example, if each item costs you $20 to make and your overheads are $10 per item, your expenses are $30 and you will make $20 profit on each item. So from a turnover of $500 you will make $200 profit.
Expenses are everything your business spends money on to conduct business. As well as obvious costs such as materials and equipment to make products or products from a supplier, it includes what are known as overheads – the cost of electricity, marketing and promotions, staff, office/shop space, insurance, registrations, legal fees and so on.
Getting back to making donations as a business, ’100% of profits’ would mean a $200 donation from the sale of 10 items whereas a ’100% of proceeds’ would mean a $500 donation.
Wary: to be cautious and aware, on guard
I am wary of links in emails from people I don’t know.
Weary: exhausted or very tired. It can be physically tired or an exhaustion of energy, tolerance and spirit.
The weary CFA volunteers were grateful for a cold drink.
Thinking “if you were in a war, you would need to be wary of your environment” may help you tell these two definitions apart.
In speech it isn’t always clear whether someone says brought or bought, but I really hate seeing them written in the wrong context so here are definitions to help people get them right…
bought: to have purchased something. It is the past tense of the word buy.
They bought their car from a registered dealer
brought: to have carried or taken something/someone with you. It is the past tense of the word bring.
She brought a friend with her to the conference.
‘After you bring something you’ve brought it’ is a handy reminder of which is which as many people get confused over these two words.
These two can be very tricky to get right…
stationery: office and writing supplies, including paper, envelopes, pens, pencils and folders.
The pencil case was full of new stationery
stationary: to be still and not moving.
All the cars in the car park were stationary
Stationery includes envelopes is the best reminder I can think of for this pair of words – do you have a better way of remembering which is which?
Assistants: two or more people who are helping
His assistants were busy preparing the report.
Assistance: the help being provided
I really appreciated your assistance yesterday.
The use of -ants and -ance is often confused because they sound exactly the same despite the very different spelling. The easiest way to remember which is which is to think of ants (yes, the insects!) as doers and use that ending when you are writing about people doing something.
Although spelt very differently, click and clique are pronounced the same.
click: a sharp sound.
We could hear her coming by the click of her shoes on the wooden floor
clique: a tight group of people.
A clique is often hard to join as they are fairly exclusive.
Remember you only need a queue to join a clique, not to click your fingers!
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