Catching up on some reading over the break, I came across Melissa’s post on using welcome kits to help get repeat customers. It is an interesting idea, and one used by membership places and some real estate agents.
Melissa gave a number of suggestions of things to potentially be included, one of which was a set of tips or an article to help customers maximise what you’ve sold (or at least told) them. I think it’s a great idea – you are providing a value beyond the expected as well as keeping your name & brand in front of them, and the cost is minimal. In fact, if you compare it with the cost of marketing and advertising for new customers, it is a real bargain!
Tomorrow, I’ll post some tips on making your tips valuable 
But here are some ideas of tips you could produce:
- tips on how to use a media release (this one I’ve been doing for years – first time clients I write media releases for get a sheet of related tips)
- tips on how to clean your product, especially if you go beyond ‘clean with soapy water’ and explain how to deal with likely spills and stains
- an article on search engine optimisation (SEO) with all web designs
- tips on uses for business cards with a card or letterhead design or when helping them with a new phone number
- a list of items that can be tax deductions for new bookkeeping or accounting clients
- an article on how to hold a violin/saxophone/flute/etc with all new instrument purchases
- a checklist of business set up tasks for clients you help with new accounts/website/insurance/logo design/etc
- tips on energy saving with all new appliances and computers
- a conversion chart when you sell cooking or craft items
What tips/articles do you give out to new clients – or what have I just inspired you to produce?
Use your words wisely!
