Archive for the ‘basic grammar & writing’ Category

Which punctuation mark do I use?

Wednesday, June 16th, 2010

Sometime when using quotation marks at the end of a sentence or phrase, it would seem that two punctuation marks are required (one for the quote and one for the sentence).

However, you only ever use one punctuation mark, whether it is a full stop, exclamation mark, question mark, or anything else, at the end of a sentence.

In order to know which one to use, consider which is more powerful and use that one.

Some examples:

The teacher yelled out ‘Quiet!’
Did you say ‘John will fix my car’?
Someone might wonder ‘why did he choose that colour?’

Using apostrophes

Saturday, May 29th, 2010

Many people claim that they don’t understand apostrophes. At least, they don’t understand where to put them!

Basically, an apostrophe indicates that someone or something owns something else. For example, the boy’s dog – the boy owns the dog.

For a singular owner, it’s easy. The apostrophe and an s come after the word – boy’s, Mary’s and woman’s.

Its also easy if a plural term exists, such as men’s, crowd’s, children’s and management’s.

If the owner ends in s, the apostrophe comes after the s without an additional s. So the horses’ stable and the Smiths’ house are correct.

Apostrophes are also required in abbreviations to show letters are missing. For instance, are not becomes aren’t and do not becomes don’t.

The trickiest word is its…

It’s is the abbreviation of it is; the possessive term is its. So it’s raining today, but the horse lost its shoe.

So there are no apostrophes for decades, numbers, plural abbreviations or plural items – some correct examples are
- during the 60s
- she bought some CDs
- find all the As
- look at my photos
- he is in his 90s
- a list of URLs
- the babies are sleeping
- we will have three pizzas please.

Absolute words

Saturday, May 22nd, 2010

Earlier in the week I wrote a post about products being exclusively available in one department store being a misleading statement (things are either exclusive or they aren’t!) and it reminded me of an article I wrote in my newsletter some time ago (it was my November 2004 newsletter to be precise!)

Here is what I wrote back then:

Don’t over qualify

There are a group of words that have very precise meanings -= these words don’t need any qualifying to make them strong, and in fact it is grammatically wrong to attempt qualifying them.

For instance, the word ‘unique’ means one of a kind so something is either unique or it isn’t – ‘very unique’, ‘particularly unique’, ‘most unique’ and similar combinations are unnecessary.

Other words that are commonly misused in this way are:

Electrocuted – the word actually means to be killed by electricity, not receive an electric shock.

Perfect – means there can be no improvement; adding ‘very’ to it doesn’t serve any purpose.

Fatal – means deadly. An accident is fatal or it isn’t, it can’t be ‘very fatal’ or ‘really fatal’.

In most of these examples, they can be qualified by using a word such as ‘almost’ or ‘nearly’; the word unique, however, can’t be qualified at all.

What other words can you think of that are absolute in their own right?

Incorporating single points

Tuesday, November 17th, 2009

There are times when it seems appropriate to use a list, or when it is common practice to do so in your context, but what do you do if there is only one item to be listed?

When I wrote about numbered lists the other day, I mentioned that one item doesn’t make a list so something like the following looks a little silly:

Our product comes in these colours:

  1. blue

In this case, you have two real options – incorporate the item into a sentence or use a non-numbered list.

For the above example, sentence form will work much better:

Our product comes in blue.

In other situations, it may be required to use a list format even if there is only one item. A bullet point or em-dash is better than using a numbering system. This may apply, for example, making a point within a list…

Our product has the following specifications:

  1. 1m wide
  2. made of stainless steel
  3. suitable for domestic use
    - 10 year guarantee void in business settings
  4. 50kg when constructed

 

Numbered lists

Friday, November 13th, 2009

I was recently asked about numbered lists so here is some information about them for everyone else, too!

Using a list can be a better way to present information than just using straight text all the time – it can simplify things for the reader, it is generally much easier as a quick reference and it can make the document more visually interesting than a page of text alone.

Adding numbers to a list (and although I use the word number, a numbered list may use roman numerals or letters instead of Arabic numbers) is usually reserved for when the order of the list is important or when reference to specific points is likely.

Clarity and consistency are the two keys to making a useful list. If the items in a list have further divisions, make sure those divisions are clear – or make multiple lists. Lists with divisions are generally referred to as outline lists, such as the following:

  1. prepare a draft
  2. edit the draft
    1. check spelling
    2. check grammar
    3. ensure everything makes sense
  3. get someone else to review the draft
  4. edit the draft
  5. finalise the draft
    1. add formatting
    2. check page breaks and similar details
    3. send to print

The sub divisions in this list are clear to the eye but would be much clearer overall if they used a different numbering system (for example, ‘add formatting’ would be a or i and ‘send to print’ would be c or iii.)

If there is only one item, it technically isn’t a list so a number isn’t required. A single item can either be incorporated into sentence form or just be listed with a bullet or em-dash. Adding a number to a single item is likely to confuse people as they look for subsequent points that don’t exist.

Keeping numbering clear and consistent is also critical for speakers, not just writers. I have attended a number of presentations where they start with clear points (E.g. “here are five ways to get website traffic. Number one is…”) but get sidetracked or forget the numbering and my notes are confused and/or disjointed as a result.

Do you have any further questions about numbered lists I might be able to help with?

Use your words, and numbers, wisely!

A company is singular

Wednesday, August 19th, 2009

Most people understand that the verb needs to match the number of subjects – that is, if the subject is singular, the verb is the single tense, but if the subject is plural, the verb must be the plural version.

For example:

the boys go to the park daily  OR the boy goes to the park daily

they sing very well   OR   she sings very well

my friends eat quickly   OR   my friend eats quickly

Where people sometimes get confused is with words that appear plural when they aren’t, or singular when they are plural. For example, children, women and men are plural even though they don’t end in s, and words such as crowd, group, herd and pack are singular even though they have multiple parts.

When writing about a business, it is also a singular word even if it sounds plural (for example Woolworths and Brambles are both singular so ‘Brambles is in Australia’s top 100 companies’ is correct.)

Remember that the business name could be replaced with the word ‘it’ so match the verb with ‘it’. A business or a company is a thing (the people behind it are its staff or owners) so does not use the pronoun ‘they’, although is a common misuse in conversations.

Details count…

Wednesday, March 25th, 2009

I wonder how any writer can downplay the importance of the details – if we all ignored grammar and spelling, our writing would become impossible to understand.

I’m the first to agree that spelling correctly and noticing the small aspects of grammar and flow are boring  – there’s no way to make them sexy or as appealing as catchy headlines or flashy imagery. But that doesn’t mean they can be ignored for good communication and good marketing.

Here are some reasons:

  • details show care – many customers will think “if he can’t be bothered proofreading or checking details, how do I know he can be bothered doing the details when working for me?”
  • details affect meaning -  using the wrong word (consider boy and buoy or assistants and assistance) or moving a comma can make a huge difference to the meaning. In business terms, some of my corporate clients are bound by regulations so little details are important to avoid legal and/or financial consequences – for them (and many businesses) details have to come above marketing
  • errors distract from the document – you want people to read the message of your business writing, not get distracted by lots of errors. As soon as someone notices an error or has to reread it for understanding, they are distracted and your message is diluted.

Personally, I wouldn’t consider using the services of a writer who states (or demonstrates!) spelling and grammar aren’t important in what they do – it’s like a doctor not worrying about the boring details of dosage in prescriptions or an accountant disregarding careful arithmetic!

We’re all human and the odd mistake can slip through, but they should be infrequent rather than acceptable.

To me, grammar is the foundation for good writing – if something is done well, you won’t notice the grammar but the message is clear. Do you notice bad grammar and poor spelling?

Exclamation marks!!!!!!!!!!!!

Friday, July 18th, 2008

Last year, my daughter was taught about reading exclamation marks – that is, if she was reading something out loud and saw an exclamation mark, she knew to raise her voice at the end of that sentence.

Today, I was asked how to stop using too many exclamation marks in writing – and I found it an interesting question!

I can’t say how many exclamation marks is too many – it depends on the length of the document and the context, of course. But over use of exclamation marks can cheapen the impact of your message, making it look like hype and unprofessional. An exclamation mark shows a statement as something a bit out of the ordinary – a lot of them and all those statements become ordinary.

If you use exclamation marks because they are fun and help you express yourself, I suggest you still use them as you write – and then go back and remove many of them as you edit. This way, you still have the fun of adding them but can moderate it before anyone else reads your writing.

However, if you use exclamation marks to emphasise your points, perhaps you need more faith in the message and how you present it. A strong statement is strong whether or not you add an exclamation mark.

Here are some ideas for changing your writing to reduce the need for exclamation marks:

  • use very short sentences to express important points
  • make the sentence very clear – exclamation marks should enhance the emotion of the sentence rather than provide it
  • put a single sentence as a paragraph for emphasis
  • use bullet points to make a series of points
  • headings and sub-headings are already visually different so they rarely need an exclamation mark
  • use positive words and expression, including adjectives, to show your enthusiasm

Use your words wisely, and you will find less need for exclamation marks!

Capital letters

Sunday, April 20th, 2008

I suspect the increased use of SMS and chat shorthand is a major factor, but it seems that many people aren’t sure about when to use capital letters. So here is a quick summary of when to use a capital letter:

  • for the word I – this word must always be written as a capital letter, to do otherwise looks out of place and attracts attention to the lack of attention to detail. As part of an SMS message, I might accept it, but I leave websites where they repeatedly use a lower case i
  • to start a sentence – this helps make it clear it is a new sentence and this in turn makes it easier to understand the message and individual ideas
  • for all proper nouns – that is, any word that is the name of something specific for example Tash, Melbourne, Australia, Australians and Word Constructions. It does not include generic names such as mothers, business owners, writers, city or students.* Note that the word I is actually a proper noun so my first point is covered here but it was worth a separate point!
  • in acronyms – where just the first letter of each word is used to represent the name of something. For instance, the ATO represents the Australian Tax Office and ASAP represents as soon as possible. It doesn’t matter if the full title uses capitals or not, acronyms generally use capitals (sometimes a business may choose to brand themselves with a lower case acronym.)
  • the start of speech, even if it is not the start of a sentence. For example, she said “We must pay attention to the use of capital letters.”
  • days of the week and names of months, as well as names of specific periods of history (e.g. the Second World War, the Depression)
  • titles of books, articles, movies and so on can be written in title case (e.g. Full Moon Rising) or just with a starting capital letter (e.g. Confessions of a supermom)

Capitals letters are sometimes also used within names (e.g. AvSuper, MacGregor), in scientific terminology (e.g. E. Coli, Eucalyptus, cyclone Tracy) and where two words have been abbreviated into one (e.g. eLearning.)

There are variations in some of these rules, especially if you travel to another country but using these guidelines will avoid any major errors!

* The use of a generic noun as a proper noun requires a capital letter, too. So while mothers is written in lower case, a capital letter applies in the following sentence: Mary said “Hello Mother. How are you?” Likewise, you may write about a library (generic) or the Ashburton Library (specific).

He isn’t a good start

Tuesday, April 15th, 2008

 As much as possible, avoid starting any sentence with a pronoun*. Sometimes the pronoun will clearly refer to one person, but often the pronoun is confusing so it is safest to avoid it.

I recently read the following in a book: “As Linda came back into the room, she saw Claire was back from lunch. She smiled at Marie then called Bill.” The question is, who smiled at Marie and rang Bill? The author meant Linda but grammatically the ‘she’ of the second sentence is Claire.

In business writing, that sort of confusion could lead to misunderstandings about who was to do certain tasks, or just annoy the reader so they will take their business elsewhere. Use a name or title to start a sentence for clarity.

 

*For the sake of clear communication, a pronoun is a word that can be used instead of a noun – for example, she, he and it are common pronouns.